Introduction to Blogging

Learn how to build a blog that drives results. What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential they have to explode onto the internet getting attention from prospects, search engines, social media...just about everyone. Brian Massey introduces you to the awesome geologic forces at work in your weblog and show you how to tap these forces for eruption after eruption.

Rating
4.5
Level
Intermediate
Type
Essentials
Duration
38 min
Topic
Social Media Marketing
 

What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential they have to explode onto the internet getting attention from prospects, search engines, social media...just about everyone. Brian Massey introduces you to the awesome geologic forces at work in your weblog and show you how to tap these forces for eruption after eruption.

You Will Learn

  • How blog content creates powerful forces that builds your attention-getting blogcano
  • Why an RSS Feed is for more than feed readers
  • Why your blog pages don't convert visitors into prospects and customers (yet)
  • Why a blog is the best content engine for your business
Instructor: Brian Massey

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Global Vice President, Digital
JWT