Introduction to Blogging

Learn how to build a blog that drives results.

38 min
Social Media Marketing

Your blog is a volcano waiting to explode. When it does, you'll get the attention of prospects, search engines...everyone! This fast paced class will show you how.

What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential they have to explode onto the internet getting attention from prospects, search engines, social media...just about everyone. Brian Massey introduces you to the awesome geologic forces at work in your weblog and show you how to tap these forces for eruption after eruption.

You Will Learn

  • How blog content creates powerful forces that builds your attention-getting blogcano
  • Why an RSS Feed is for more than feed readers
  • Why your blog pages don't convert visitors into prospects and customers (yet)
  • Why a blog is the best content engine for your business
Instructor: Brian Massey

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania