Digital Advertising & Affiliates

Grow your audience and drive sales with our extensive collection of classes on high-performance online advertising.

OMI digital advertising and display and affiliate marketing classes are perfect for those looking to get a grasp on how to drive great ROI through programmatic marketing, retargeting, performance marketing and more. Learn how the big ad exchanges, ad management tools, affiliate networks and Google Display Network (GDN) are driving return for businesses. Also, learn how media buying has changed forever through social advertising on Facebook, Twitter and LinkedIn.

 

 
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  • Social Media Marketing, Digital Advertising & Affiliates, Integrated & Digital Marketing
    This social media marketing class, Targeting Millennials on Social, shows marketers how to implement effective social media campaigns targeted to millennials. Millennials should be...
    32 min  •  Intermediate  •  Strategy & Planning
    5
  • Digital Advertising & Affiliates
    Online advertising spend is expected to reach $62 billion by 2016, according to a recent eMarketer study. Yet, if you asked GM’s former CMO, Joel...
    23 min  •  Intermediate  •  Optimization
    5
  • Social Media Marketing, Digital Advertising & Affiliates
    Technology is giving every brand the ability to be more human and engage with their customers in personal, meaningful ways. In this class, learn how...
    17 min  •  Intermediate  •  Essentials
    5
  • Digital Advertising & Affiliates
    Whether you're new to display advertising or a seasoned vet who could use from fresh pointers, this class will get you up to speed on...
    40 min  •  Basic  •  How To
    5
  • Digital Advertising & Affiliates
    Learn how to keep conversations going with people who've already expressed interest in your products, and give them more reasons to "buy now." In this...
    28 min  •  Basic  •  How To
    5
  • Digital Advertising & Affiliates, BtoB Digital
    The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.

    By utilizing the Google...
    42 min  •  Intermediate  •  How To
    5
  • Digital Advertising & Affiliates
    This class with teach you all about relationship building, but on an entirely different level. Affiliate marketing is essentially about building relationships based on...
    47 min  •  Basic  •  Strategy & Planning
    5
  • Digital Advertising & Affiliates
    Search and display are better together! This class will provide an overview of remarketing across search and display with Google thanks to Remarketing Lists for...
    47 min  •  Intermediate  •  Essentials
    5
  • Digital Advertising & Affiliates
    Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it's through searching, recommending,...
    46 min  •  Intermediate  •  Strategy & Planning
    5
  • Email Marketing, Web Analytics & Testing, Digital Advertising & Affiliates
    How do grapes sell shirts? Of all the tests we’ve done at Conversion Sciences the thing that consistently makes the biggest difference is the copy....
    57 min  •  Intermediate  •  How To
    4.5
  • Digital Advertising & Affiliates, BtoB Digital
    While marketers know that they need to understand their buyers and most have heard about buyer personas, many are confused about how to approach this...
    43 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates
    This social promotions marketing class, A Social Promotions Primer, taught by experienced instructor Ben Pickering, offers an overview of different types of promotions and how...
    20 min  •  Intermediate  •  Essentials
    4.5
  • Digital Advertising & Affiliates
    Performance marketing is a growing and robust marketing channel that is often misunderstood and rarely used to its full potential. This class will give you...
    18 min  •  Basic  •  Essentials
    4.5
  • Digital Advertising & Affiliates
    This class will cover what affiliate marketing is, why affiliate recruitment is so important and 14 recruitment strategies that work!
    36 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates, BtoB Digital
    Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help...
    43 min  •  Advanced  •  Essentials
    4.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify...
    41 min  •  Basic  •  Strategy & Planning
    4.5
  • Digital Advertising & Affiliates, BtoB Digital
    Today’s B2B marketing landscape has changed. "Buyer 2.0 is" more sophisticated than ever and has the ability to get more information on their own to...
    32 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates, New Releases
    Even brands that don’t technically advertise on TV can begin marketing to viewers of TV content in this emerging milieu. Marketers who are poised to...
    55 min  •  Basic  •  Essentials
    4.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    Are you taking advantage of all the opportunities available in paid search for ecommerce sites? There are a variety of advertising options ecommerce sites should...
    59 min  •  Basic  •  How To
    4.5
  • Web Analytics & Testing, Digital Advertising & Affiliates
    How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own...
    45 min  •  Basic  •  Strategy & Planning
    4
  • Web Analytics & Testing, Digital Advertising & Affiliates
    According to research done by Nielsen, Internet advertising is outpacing traditional channels. By 2015, one out of every four marketing ad dollars will be spent...
    37 min  •  Advanced  •  Strategy & Planning
    4
  • Digital Advertising & Affiliates
    This class is an introduction to the fundamentals of digital media strategy and tactical planning. It will cover basic essential elements in creating a success...
    24 min  •  Basic  •  Essentials
    4
  • Digital Advertising & Affiliates, Integrated & Digital Marketing
    There's a lot of talk about paid, owned, and earned media, and just as much about content marketing. What if you could leverage your earned...
    18 min  •  Intermediate  •  Strategy & Planning
    4
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    Very few PPC managers have enough time/bandwidth to take advantage of the growing number of features in Google AdWords and BingAds. Watch now to discover...
    19 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    Get proven techniques and advice for improving your Google AdWords and digital advertising results. This class focuses on advanced pay-per-click (PPC) strategies and tactics, particularly...
    32 min  •  Advanced  •  Optimization
    4
  • Digital Advertising & Affiliates, Integrated & Digital Marketing
    As an industry, the digital marketer needs to boast their success more than we do and that takes focus and a plan. We need to...
    21 min  •  Intermediate  •  Strategy & Planning
    4
  • Web Analytics & Testing, Digital Advertising & Affiliates
    A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of...
    48 min  •  Advanced  •  Optimization
    4
  • Mobile Marketing, Search Engine Marketing, Digital Advertising & Affiliates
    You’ve decided to dedicate PPC resources to mobile. So what do you need to do to optimize your strategy and tactics? Find out in this...
    30 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, Digital Advertising & Affiliates
    Social media marketing classes can teach social media marketers how to optimize Facebook advertising in order to target relevant audiences, as well as how to...
    29 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is...
    49 min  •  Intermediate  •  Strategy & Planning
    4
  • Digital Advertising & Affiliates
    As observed in this class, Google has commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual...
    29 min  •  Intermediate  •  Optimization
    4
  • Digital Advertising & Affiliates
    Strengthen brand-to-customer relationships with a rich creative canvas that comes alive as consumers stream videos, play games, flip through a catalog, and more. With Engagement...
    22 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    33 tips and tricks that will impact your paid search marketing results immediately!
    24 min  •  Advanced  •  Optimization
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant