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Digital Advertising & Affiliates

Grow your audience and drive sales with our extensive collection of classes on high-performance online advertising.

OMI digital advertising and display and affiliate marketing classes are perfect for those looking to get a grasp on how to drive great ROI through programmatic marketing, retargeting, performance marketing and more. Learn how the big ad exchanges, ad management tools, affiliate networks and Google Display Network (GDN) are driving return for businesses. Also, learn how media buying has changed forever through social advertising on Facebook, Twitter and LinkedIn.

 

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All Digital Advertising & Affiliates Classes

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  • Digital Advertising & Affiliates
    This class with teach you all about relationship building, but on an entirely different level. Affiliate marketing is essentially about building relationships based on financial incentive. When your partners refer business to you, you pay them. An often overlooked aspect of the digital marketing mix, affiliate marketing is essential to understand.
    47 min  •  Basic  •  Research and Planning
    5
  • Digital Advertising & Affiliates, New Releases
    This class is an introduction to the fundamentals of digital media strategy and tactical planning. It will cover basic essential elements in creating a success digital media campaign.
    24 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, Digital Advertising & Affiliates, New Releases
    Technology is giving every brand the ability to be more human and engage with their customers in personal, meaningful ways. In this class, learn how Google+ helps you express your brand, create deeper connections with your audience and get discovered across Google and the web. Real world examples from brands will show you how Google+ help brands meet their marketing...
    17 min  •  Intermediate  •  Optimization
    5
  • Digital Advertising & Affiliates, New Releases
    As an industry, the digital marketer needs to boast their success more than we do and that takes focus and a plan. We need to penetrate the C-Suite, other digital channels as well as make our bosses smarter about what we do and how we can work better. Of course, the challenge is in the “doing” and not the “trying”....
    21 min  •  Intermediate  •  Research and Planning
    4
  • Web Analytics & Testing, Digital Advertising & Affiliates
    How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.
    45 min  •  Basic  •  Research and Planning
    4
  • Web Analytics & Testing, Search Engine Marketing, Content Marketing, Digital Advertising & Affiliates, New Releases
    According to research done by Nielsen, Internet advertising is outpacing traditional channels. By 2015, one out of every four marketing ad dollars will be spent online. More companies are increasing investment in digital and online advertising, given that the Internet has proven to be more cost effective than traditional channels. In this class, you will learn about your online advertising...
    37 min  •  Advanced  •  Research and Planning
    4
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.

    By utilizing the Google Display Network, advertisers can target their ads to web content that is relevant to their B2B audience. Everyday business-focused individuals read a ton of content related to their jobs, their career development, industry associations, and...
    42 min  •  Intermediate  •  How To
    5
  • Digital Advertising & Affiliates
    This class will cover what affiliate marketing is, why affiliate recruitment is so important and 14 recruitment strategies that work!
    36 min  •  Intermediate  •  Optimization
    4.5
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    Very few PPC managers have enough time/bandwidth to take advantage of the growing number of features in Google AdWords and BingAds. Watch now to discover how the most successful PPC marketers prioritize the efforts. See which tactics and features are mission-critical, and which ones you can bump to the bottom of your to-do list.
    19 min  •  Intermediate  •  How To
    5
  • Digital Advertising & Affiliates, BtoB Digital
    Today’s B2B marketing landscape has changed. "Buyer 2.0 is" more sophisticated than ever and has the ability to get more information on their own to better arm themselves with product and vendor information before they need to engage with sellers directly. Therefore, today’s marketer must act strategically and speak to the buyer in a way that addresses their pain points,...
    32 min  •  Intermediate  •  How To
    4.5
  • Digital Advertising & Affiliates, BtoB Digital
    While marketers know that they need to understand their buyers and most have heard about buyer personas, many are confused about how to approach this initiative. The guidance about what’s included in actionable buyer personas and where to begin or how to build them is often misleading or simply missing.

    In just 40 minutes, discover a practical way to get to...
    43 min  •  Intermediate  •  How To
    4.5
  • Mobile Marketing, Search Engine Marketing, Digital Advertising & Affiliates
    You’ve decided to dedicate PPC resources to mobile. So what do you need to do to optimize your strategy and tactics? Find out in this class.
    30 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, Digital Advertising & Affiliates
    Social media marketing classes can teach social media marketers how to optimize Facebook advertising in order to target relevant audiences, as well as how to analyze auction factors including bid price, ad quality, and performance. Facebook marketing enables advertisers to target audiences based on characteristics such as Facebook interests or geographic location in order to reach the audience segments ...
    29 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    Get proven techniques and advice for improving your Google AdWords and digital advertising results. This class focuses on advanced pay-per-click (PPC) strategies and tactics, particularly Google AdWords, although social platforms, display and remarketing are also discussed.
    32 min  •  Advanced  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    33 tips and tricks that will impact your paid search marketing results immediately!
    24 min  •  Advanced  •  Optimization
    3.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify an agency’s real core competencies. You need to consider what to ask yourself, what to ask your agency, and what any agency should be asking you. Understanding these key questions will help you find the...
    41 min  •  Basic  •  Research and Planning
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates
    This social promotions marketing class, A Social Promotions Primer, taught by experienced instructor Ben Pickering, offers an overview of different types of promotions and how to begin planning your promotions. In social media promotions marketing, maximizing exposure is just one of several crucial elements in running a successful contest or promotion. Social promotions experts understand that high visibility...
    20 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates
    This social media marketing class, Targeting Millennials through Social, shows marketers how to implement effective social media campaigns targeted to millennials. Millennials should be considered by social media marketers as a significant portion of their future customer base, as they now account for 50% of the world’s population. Social media marketing to millennials presents many challenges, and this class...
    32 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, Digital Advertising & Affiliates
    This social media marketing class explains how visual storytelling through social media is a powerful way of connecting with people online and generating great content that builds brand awareness as well as brand loyalty. Strong content that uses visual storytelling on social platforms such as Pinterest, Instagram, Facebook, and Twitter engages the right audience in the right way. Smart social...
    75 min  •  Intermediate  •  How To
    4.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is demonstrably the most effective spend of any marketing dollar. Consider this lesson part two of how your customers find you.
    49 min  •  Intermediate  •  Research and Planning
    4
  • Digital Advertising & Affiliates, New Releases
    Online advertising spend is expected to reach $62 billion by 2016, according to a recent eMarketer study. Yet, if you asked GM’s former CMO, Joel Ewanick, the true effectiveness of digital advertising options like Facebook are highly questionable. Just last year, Ewanik pulled GM’s $10,000,000 advertising spend on Facebook, saying the ads it ran on the world’s No. 1 social...
    23 min  •  Intermediate  •  Optimization
    5
  • Social Media Marketing, Digital Advertising & Affiliates, BtoB Digital
    Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across many social platforms. By integrating high quality social demographic data into their retargeting strategy, social media marketers can choose to send very specific messages to prospective customers, using tailored content to...
    43 min  •  Advanced  •  Optimization
    4.5
  • Web Analytics & Testing, Digital Advertising & Affiliates
    A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?

    Get a thorough understanding of the systemic issues related to the delivery and measurement of digital...
    48 min  •  Advanced  •  Optimization
    4
  • Digital Advertising & Affiliates
    Performance marketing is a growing and robust marketing channel that is often misunderstood and rarely used to its full potential. This class will give you the knowledge you will need to create a new performance marketing program or get the most out of an existing one. You will be guided through the process of starting a performance marketing program, how...
    18 min  •  Basic  •  Essentials
    4.5
  • Email Marketing, Web Analytics & Testing, Digital Advertising & Affiliates
    How do grapes sell shirts? Of all the tests we’ve done at Conversion Sciences the thing that consistently makes the biggest difference is the copy. Yet we struggle with the headlines, ads and messages that work on our websites, ads and emails. For you, this struggle is about to come to an end. In this Crash Course, Writing Killer Conversion...
    57 min  •  Intermediate  •  How To
    4.5

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco