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Email Marketing

Drive open rates, engagement and conversions with our extensive collection of classes on email marketing.

OMI email marketing classes teach you the fundamentals behind good email marketing campaigns, email copywriting, email deliverability and more. These email eLearning courses are also a great resource to apply to your social media, mobile and analytics strategies to help you create one unified integrated marketing plan. OMI’S email marketing courses also offer a great way to keep pace with all the trends, tools and technology effecting email marketing today.

 

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All Email Marketing Classes

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  • Email Marketing
    Email is the bread and butter of B2B marketing, yet many companies are still not optimizing their campaigns for best performance. Small changes in your email strategy or creative can pay huge dividends. This session will cover quick and essential improvements you can make to get more opens, clicks and conversions. We’ll show case studies and examples of campaigns that...
    41 min  •  Advanced  •  Optimization
    3.5
  • Email Marketing
    Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.
    40 min  •  Intermediate  •  Optimization
    4
  • Marketing Automation, Email Marketing
    Email has the highest ROI of any tactic, and despite claims that the medium was dying its impact has not decreased. However, it’s still a challenging tactic with which to get results. This class will cover how to send more effective messages, how to identify segments that will boost engagement, how to test the elements of your messages to get...
    46 min  •  Basic  •  How To
    4.5
  • Email Marketing, Content Marketing
    Let's face it, most people aren't excited about reading the email they already get, much less signing up for more of it. That said, email still has an average ROI of $40 per dollar spent, so it can be your most powerful marketing channel—if you get certain things right. First and foremost: Your email content.

    Content is the lifeblood of every...
    58 min  •  Intermediate  •  Optimization
    5
  • Email Marketing
    Everybody uses email marketing, but not everybody does it as effectively as they could. Learn advanced tips to make your email marketing more effective.
    106 min  •  Advanced  •  Optimization
    4
  • Email Marketing
    Watch now to get a specific blueprint for email newsletter development—from program strategy to audience targeting to editorial planning, content, design and subscriber management.
    50 min  •  Intermediate  •  How To
    4
  • Email Marketing
    Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.
    53 min  •  Basic  •  Research and Planning
    5
  • Social Media Marketing, Email Marketing, New Releases
    Profitably marketing to boomers and seniors online requires an intentional and meaningful share strategy. This class will discuss how the country’s leading digital agency’s campaigns receive between 10-300% of their successful goal completions via word of mouth online from boomers and seniors.
    38 min  •  Basic  •  Essentials
    4.5
  • Email Marketing, BtoB Digital
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Basic  •  How To
    5
  • Email Marketing, New Releases
    The latest research shows email subject lines that use the “scarcity principle” get more opens than any others. Starch tests confirm ads containing a “compliance trigger” get a 32 percent higher read rate than the same ad without it. Several studies show the “consistency principle” initiated in social media drives offline revenues. In this class, you will learn the meaning...
    28 min  •  Intermediate  •  Optimization
    5
  • Email Marketing
    Even in the age of social media, marketers know that traditional email marketing remains a key component of your marketing efforts. But could you be doing it better—writing stronger, more effective subject lines, one-shot missives, and multi-part email series? Of course! Watch now to learn how to make the words sing your song and hit the sweet spot of your...
    45 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Email Marketing
    This social media email marketing class shows email marketers how to improve email marketing relevancy through the integration of consumer and social data. Businesses find that using social data for email marketing programs improves their capability for delivering highly-targeted, relevant brand messages. The integration of social and customer data is composed of 5 main steps: audit data, translate information into...
    33 min  •  Intermediate  •  Optimization
    4
  • Email Marketing, BtoB Digital
    Email marketing continues to be one of the most effective means for
    B2B companies to generate leads. Although twenty years old, email
    marketing continues to evolve and mature, allowing companies to
    deliver effective marketing messages that acquire customers, increase
    brand awareness & engagement, initiate transactions, encourage loyalty
    and generate leads.

    Paired with user behavioral intent data, such as content downloads,
    clicks and response to email, marketers now...
    18 min  •  Basic  •  How To
    3.5
  • Social Media Marketing, Email Marketing
    Social media email marketing classes can explain how data from social media marketing can be leveraged to improve your company’s email marketing campaigns. Social data allows for email marketers to create more precise audience segmentation with email marketing, thus improving customer relationships. Businesses that integrate social media into email marketing often find that they can reach deeper levels...
    37 min  •  Intermediate  •  Optimization
    4
  • Email Marketing
    Starting with a presentation of the importance of audience targeting and segmentation, this class advances through practical applications for developing and managing lists.
    48 min  •  Intermediate  •  Essentials
    5
  • Email Marketing
    Permission and legal compliance are important, but alone do not ensure a solid foundation to your email marketing strategy. This class covers the other two necessary components of successful email: managing deliverability and your reputation.
    55 min  •  Intermediate  •  Research and Planning
    5
  • Email Marketing
    All digital marketers know that we need to get our emails and campaigns into our prospective buyers’ inbox or else the whole process falls apart. But what does it take to maximize deliverability? Can you ensure deliverability—even if you don’t use a marketing automation solution? What happens if you have a deliverability disaster? Watch now to find out the answers...
    49 min  •  Intermediate  •  Essentials
    4
  • Email Marketing
    In this second of our two part email implementation class, Karen takes you beyond the basics into optimization. Learn how to ensure your emails are timely, engaging, and line up with your objectives.
    41 min  •  Intermediate  •  Optimization
    5
  • Email Marketing
    If you’re emailing for business purposes, you need to be aware of the potential legal and ethical issues outlined here.
    49 min  •  Basic  •  Research and Planning
    5
  • Social Media Marketing, Mobile Marketing, Email Marketing, New Releases
    If there’s one thing that can make or break the success of your business, it’s when, where, and how you communicate with customers. With social media growing so rapidly as a primary form of communication for customers, it’s now more important than ever to handle your social channels with great care. Social customer service is now expected and far too...
    47 min  •  Intermediate  •  Research and Planning
    4
  • Email Marketing
    One of email marketing's greatest assets is the ability to measure precisely what's working and what isn't—provided you know what impacts performance the most and the metrics that truly matter! In this class, you'll learn the key performance indicators (KPIs) relevant to email marketing and how to calculate them, as well as advanced metrics like engagement analysis and ROI. The...
    59 min  •  Intermediate  •  Optimization
    3.5
  • Email Marketing
    Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing. Discover proven tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting—and keeping—high quality prospects, customers and members.
    40 min  •  Basic  •  Essentials
    3.5
  • Email Marketing
    One of email marketing's greatest assets is the ability to measure precisely what's working and what isn't—provided you know what impacts performance the most and the metrics that truly matter! In this class, you'll learn the key performance indicators (KPIs) relevant to email marketing and how to calculate them, as well as advanced metrics like engagement analysis and ROI.
    40 min  •  Advanced  •  Optimization
    5
  • Email Marketing, Web Analytics & Testing, Digital Advertising & Affiliates
    How do grapes sell shirts? Of all the tests we’ve done at Conversion Sciences the thing that consistently makes the biggest difference is the copy. Yet we struggle with the headlines, ads and messages that work on our websites, ads and emails. For you, this struggle is about to come to an end. In this Crash Course, Writing Killer Conversion...
    57 min  •  Intermediate  •  How To
    4.5

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco