Email Marketing

Drive open rates, engagement and conversions with our extensive collection of classes on email marketing.

OMI email marketing classes teach you the fundamentals behind good email marketing campaigns, email copywriting, email deliverability and more. These email eLearning courses are also a great resource to apply to your social media, mobile and analytics strategies to help you create one unified integrated marketing plan. OMI’S email marketing courses also offer a great way to keep pace with all the trends, tools and technology effecting email marketing today.

 

 
Sort by
  • Email Marketing
    Starting with a presentation of the importance of audience targeting and segmentation, this class advances through practical applications for developing and managing lists.
    48 min  •  Intermediate  •  Essentials
    5
  • Email Marketing
    In this second of our two part email implementation class, Karen takes you beyond the basics into optimization. Learn how to ensure your emails are...
    41 min  •  Intermediate  •  Optimization
    5
  • Email Marketing
    One of email marketing's greatest assets is the ability to measure precisely what's working and what isn't—provided you know what impacts performance the most and...
    40 min  •  Advanced  •  Optimization
    5
  • Email Marketing
    Permission and legal compliance are important, but alone do not ensure a solid foundation to your email marketing strategy. This class covers the other two...
    55 min  •  Intermediate  •  Strategy & Planning
    5
  • Email Marketing
    The latest research shows email subject lines that use the “scarcity principle” get more opens than any others. Starch tests confirm ads containing a “compliance...
    28 min  •  Intermediate  •  Optimization
    5
  • Email Marketing, Content Marketing
    Let's face it, most people aren't excited about reading the email they already get, much less signing up for more of it. That said, email...
    58 min  •  Intermediate  •  Optimization
    5
  • Email Marketing, BtoB Digital
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Basic  •  How To
    5
  • Email Marketing
    Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.
    53 min  •  Basic  •  Strategy & Planning
    5
  • Email Marketing
    If you’re emailing for business purposes, you need to be aware of the potential legal and ethical issues outlined here.
    49 min  •  Basic  •  Strategy & Planning
    5
  • Email Marketing, Web Analytics & Testing, Digital Advertising & Affiliates
    How do grapes sell shirts? Of all the tests we’ve done at Conversion Sciences the thing that consistently makes the biggest difference is the copy....
    57 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Email Marketing
    Profitably marketing to boomers and seniors online requires an intentional and meaningful share strategy. This class will discuss how the country’s leading digital agency’s campaigns...
    38 min  •  Basic  •  Essentials
    4.5
  • Marketing Automation, Email Marketing
    Email has the highest ROI of any tactic, and despite claims that the medium was dying its impact has not decreased. However, it’s still a...
    46 min  •  Basic  •  How To
    4.5
  • Email Marketing
    Watch now to get a specific blueprint for email newsletter development—from program strategy to audience targeting to editorial planning, content, design and subscriber management.
    50 min  •  Intermediate  •  How To
    4
  • Email Marketing
    Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and...
    40 min  •  Intermediate  •  Essentials
    4
  • Social Media Marketing, Mobile Marketing, Email Marketing
    If there’s one thing that can make or break the success of your business, it’s when, where, and how you communicate with customers. With social...
    47 min  •  Intermediate  •  Strategy & Planning
    4
  • Email Marketing
    Even in the age of social media, marketers know that traditional email marketing remains a key component of your marketing efforts. But could you be...
    45 min  •  Intermediate  •  How To
    4
  • Email Marketing
    All digital marketers know that we need to get our emails and campaigns into our prospective buyers’ inbox or else the whole process falls apart....
    49 min  •  Intermediate  •  Essentials
    4
  • Email Marketing
    Everybody uses email marketing, but not everybody does it as effectively as they could. Learn advanced tips to make your email marketing more effective.
    106 min  •  Advanced  •  Optimization
    4
  • Social Media Marketing, Email Marketing
    This social media email marketing class shows email marketers how to improve email marketing relevancy through the integration of consumer and social data. Businesses find...
    33 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, Email Marketing
    Social media email marketing classes can explain how data from social media marketing can be leveraged to improve your company’s email marketing campaigns. Social...
    37 min  •  Intermediate  •  Optimization
    4
  • Email Marketing
    One of email marketing's greatest assets is the ability to measure precisely what's working and what isn't—provided you know what impacts performance the most and...
    59 min  •  Intermediate  •  Optimization
    3.5
  • Email Marketing
    Email is the bread and butter of B2B marketing, yet many companies are still not optimizing their campaigns for best performance. Small changes in your...
    41 min  •  Advanced  •  Optimization
    3.5
  • Email Marketing, BtoB Digital
    Email marketing continues to be one of the most effective means for
    B2B companies to generate leads. Although twenty years old, email
    marketing continues to evolve and...
    18 min  •  Basic  •  How To
    3.5

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant