Marketing Automation

Nurture more leads to revenue with basic, intermediate, and advanced classes on marketing automation and demand generation success.

OMI marketing automation and demand generation classes are a great resource to learn best practices in areas like big data, predictive CRM, lead nurturing, lead scoring, integrated marketing, sales and marketing alignment and so much more. These demand generation eLearning courses are great for small businesses, B2B marketing teams, consultants and agencies. Also, find helpful information on marketing automation tools, platforms and technology.

 

 
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  • Marketing Automation
    In this class, you will learn how to be the company that you yourself would buy from. It is essential to stay active in educating...
    28 min  •  Basic  •  How To
    5
  • Marketing Automation, BtoB Digital
    Establish a successful lead management process by considering the key factors explained in this class.
    32 min  •  Intermediate  •  How To
    5
  • Marketing Automation
    This short tutorial will give you a brief run-through on how to turn customer loyalty into demand. Your customers are your best sales people, and...
    9 min  •  Basic  •  How To
    5
  • Marketing Automation, BtoB Digital
    Lead scoring is intrinsic to most marketing automation software tools and is the icing on the cake for data-driven communications. Implementing an effective lead scoring...
    28 min  •  Intermediate  •  Optimization
    4.5
  • Marketing Automation, Integrated & Digital Marketing
    It is time to throw out old sales scripts and strategies for “overcoming objections.” The fact is, you should not even be selling to people...
    43 min  •  Intermediate  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    Today’s B2B buyers complete more than 50% of their buying processes without ever speaking with an actual person. Demand Generation strategy is about effectively...
    23 min  •  Intermediate  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    Learn what you need to know to plan and implement a successful marketing automation program. Get expert advice to build your case, select the right...
    30 min  •  Intermediate  •  Optimization
    4.5
  • Marketing Automation
    Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They...
    45 min  •  Basic  •  How To
    4.5
  • Marketing Automation, Content Marketing
    The truth is out now: content is essential. Businesses struggle to create enough content, without asking the truly important question of what kinds of content...
    44 min  •  Basic  •  How To
    4.5
  • Marketing Automation, Email Marketing
    Email has the highest ROI of any tactic, and despite claims that the medium was dying its impact has not decreased. However, it’s still a...
    46 min  •  Basic  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of...
    49 min  •  Basic  •  How To
    4.5
  • Marketing Automation, Web Analytics & Testing
    Online marketing is a giant game, and metrics is your scoreboard. Without effective measurement it’s impossible to know when you’re winning or losing the game.

    In...
    43 min  •  Basic  •  Essentials
    4.5
  • Marketing Automation
    According to BtoB Magazine’s study, 46 percent of B2B marketers are currently using marketing automation to boost customer response. However, not all platforms are equal....
    32 min  •  Basic  •  Strategy & Planning
    4
  • Marketing Automation, BtoB Digital
    The perfect inbound marketing strategy begins with crafting a story idea that will benefit your audience. In this class, you will learn how PR initiates...
    23 min  •  Intermediate  •  How To
    4
  • Marketing Automation, Search Engine Marketing
    Search and Social media marketing classes offer social media marketers valuable data that can improve their overall digital marketing strategy in order to respond to...
    30 min  •  Intermediate  •  Optimization
    4
  • Marketing Automation
    Your customers are engaging with your brand across an increasing number of channels: traditional, social and web. How effective are your marketing efforts to reach,...
    46 min  •  Intermediate  •  How To
    4
  • Marketing Automation
    Lead Management is an art and a science. All of your marketing efforts are reflected in the quality of leads and the speed with which...
    42 min  •  Advanced  •  Optimization
    4
  • Marketing Automation, Content Marketing, BtoB Digital
    While content marketing may seem like a challenging undertaking, with the right plan and team in place, your efforts are sure to pay off. Watch...
    31 min  •  Basic  •  How To
    4
  • Marketing Automation, BtoB Digital
    Multiple studies have shown that one of the largest revenue obstacles to marketing and sales is the lack of a defined lead management process. Organizations...
    30 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Marketing Automation, BtoB Digital
    Social demand generation enables businesses to use the social web to engage customers in real-time at any point in the buying cycle, as well as...
    28 min  •  Advanced  •  Optimization
    4
  • Marketing Automation
    In this class, you will learn how to find new customers by reaching audiences that share the same characteristics as your existing customers: those that...
    22 min  •  Intermediate  •  How To
    4
  • Marketing Automation
    Lead generation is the start of all sales activity. Before prospects can be converted into customers they must first enter into the marketing activity process....
    50 min  •  Basic  •  How To
    4
  • Social Media Marketing, Mobile Marketing, Marketing Automation, Search Engine Marketing, Integrated & Digital Marketing
    For many brands, key elements of a digital marketing strategy include the creation, deployment, integration, and ultimately, measurement of paid or free media. In...
    46 min  •  Basic  •  Essentials
    3.5
  • Social Media Marketing, Marketing Automation
    In social CRM marketing, integrating social media with CRM is vital for responding to customer conversations successfully. Social media CRM experts know that having...
    45 min  •  Intermediate  •  Optimization
    3.5
  • Marketing Automation
    Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish...
    25 min  •  Basic  •  How To
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant