Get instant access to hundreds of classes on social media and digital marketing.  Start Now »

Marketing Automation

Nurture more leads to revenue with basic, intermediate, and advanced classes on marketing automation and demand generation success.

OMI marketing automation and demand generation classes are a great resource to learn best practices in areas like big data, predictive CRM, lead nurturing, lead scoring, integrated marketing, sales and marketing alignment and so much more. These demand generation eLearning courses are great for small businesses, B2B marketing teams, consultants and agencies. Also, find helpful information on marketing automation tools, platforms and technology.

 

Featured Classes

Essential Classes

Strategy Classes

"How To" Classes

All Marketing Automation Classes

Sort by
  • Social Media Marketing, Marketing Automation
    In social CRM marketing, integrating social media with CRM is vital for responding to customer conversations successfully. Social media CRM experts know that having a tactical social media plan can play a large role in effectively translating conversations into transactions. Improving this plan involves taking advantage of social channels and having an understanding of the processes and requirements...
    45 min  •  Intermediate  •  Optimization
    3.5
  • Social Media Marketing, Mobile Marketing, Marketing Automation, Search Engine Marketing
    For many brands, key elements of a digital marketing strategy include the creation, deployment, integration, and ultimately, measurement of paid or free media. In order to be successful, digital marketing campaign elements might include social media, search engine marketing (SEM), email communications, and an optimized website, of course. YouTube video social media campaigns, for example, should be optimized...
    46 min  •  Basic  •  Essentials
    3.5
  • Marketing Automation, BtoB Digital
    You’ve gathered the data. Now what? Many simply report the data, but the best marketers analyze the data and make specific recommendations. This class will help put you among the best.
    44 min  •  Intermediate  •  Optimization
    4
  • Marketing Automation, New Releases
    In this class, you will learn how to be the company that you yourself would buy from. It is essential to stay active in educating and empowering your target audience, and this class will walk you through the necessary tools for success.
    28 min  •  Basic  •  How To
    5
  • Marketing Automation, BtoB Digital
    Today’s B2B buyers complete more than 50% of their buying processes without ever speaking with an actual person. Demand Generation strategy is about effectively engaging with those buyers throughout the buying process. In this lesson, you’ll learn the keys to developing such a strategy, including developing buyer personas, mapping certain content to stages of the buying process,...
    30 min  •  Intermediate  •  How To
    4.5
  • Marketing Automation, Content Marketing, BtoB Digital
    Learn how to attract and maintain customers with valuable and relevant content that ultimately drives the most ideal and intended behavior.
    29 min  •  Intermediate  •  How To
    4
  • Marketing Automation, Content Marketing, BtoB Digital
    While content marketing may seem like a challenging undertaking, with the right plan and team in place, your efforts are sure to pay off. Watch now to see how you can create engaging content that converts with less time and resources than you ever thought possible.
    31 min  •  Basic  •  How To
    4
  • Marketing Automation, Content Marketing
    The truth is out now: content is essential. Businesses struggle to create enough content, without asking the truly important question of what kinds of content to produce. Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell.

    Creating content that includes all of these components happens because it’s designed...
    46 min  •  Basic  •  How To
    4.5
  • Marketing Automation, Email Marketing
    Email has the highest ROI of any tactic, and despite claims that the medium was dying its impact has not decreased. However, it’s still a challenging tactic with which to get results. This class will cover how to send more effective messages, how to identify segments that will boost engagement, how to test the elements of your messages to get...
    46 min  •  Basic  •  How To
    4.5
  • Marketing Automation
    Why do people invest in Marketing Automation? This basic introduction covers everything possible with demand gen reporting capabilities and more.
    58 min  •  Basic  •  Essentials
    3.5
  • Marketing Automation
    Lead generation is the start of all sales activity. Before prospects can be converted into customers they must first enter into the marketing activity process. This course will teach you the formula for successful lead generation.

    This formula combines the knowledge of a target audience with knowledge about what makes for compelling marketing messages. The four conversations that happen with...
    50 min  •  Basic  •  How To
    4.5
  • Marketing Automation, Web Analytics & Testing
    Online marketing is a giant game, and metrics is your scoreboard. Without effective measurement it’s impossible to know when you’re winning or losing the game.

    In this class, you'll discover what metrics your marketing must have to gauge success. In addition, find out why it’s also not enough to have them; you must also know how to use them. You will...
    43 min  •  Basic  •  Essentials
    4.5
  • Marketing Automation
    Where sales meets marketing, that’s Demand Gen! Part One discusses the all-important planning phase.
    64 min  •  Advanced  •  Research and Planning
    3.5
  • Marketing Automation
    Where sales meets marketing, that’s Demand Gen! Part Two discusses how to optimize your other marketing channels, such as email, social media and PPC, for Demand Gen purposes.
    56 min  •  Advanced  •  Research and Planning
    3.5
  • Marketing Automation
    Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires, concerns, and goals. Many businesses fail to look beyond a basic list of customer attributes to learn what really motivates their customers to buy.

    Watch now to learn how to look...
    45 min  •  Basic  •  How To
    4.5
  • Marketing Automation
    Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish this goal. In this course, learn how marketing can take charge to improve this situation.

    Watch now to discover what the big idea is that lets marketing immediately improve relations with sales, and find out...
    25 min  •  Basic  •  How To
    5
  • Marketing Automation, BtoB Digital
    Using marketing automation, marketing is now making a measurable impact on revenue. This class presents funnel management for marketing, how marketing impacts the sales process, metrics that matter, and sample reports of how all of this is tracked and measured.
    28 min  •  Intermediate  •  How To
    4
  • Marketing Automation, Content Marketing, New Releases
    Customer-centric marketing is essential in this digital-driven world. In order for your marketing messages to connect with your customers, you have to take the time to understand what they need and give it to them when they need it. This class will teach you how to create consistent marketing messages that connect with your audience.
    23 min  •  Intermediate  •  Optimization
    4.5
  • Marketing Automation, New Releases
    As observed in this class, Google has commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and audience (e.g. behavioral, demographic, retargeting) targeting. This class will walk through the different types of display targeting, industry perceptions and a brief overview of GDN targeting solutions.
    29 min  •  Intermediate  •  Optimization
    5
  • Marketing Automation, BtoB Digital
    73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead nurturing enters the picture. By implementing a lead nurturing campaign it is possible to identify the leads that are ready for sales to contact, and the...
    49 min  •  Basic  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    Establish a successful lead management process by considering the key factors explained in this class.
    32 min  •  Intermediate  •  How To
    5
  • Marketing Automation
    Lead Management is an art and a science. All of your marketing efforts are reflected in the quality of leads and the speed with which those leads complete the buying process. This session puts a spotlight on aligning sales and marketing and documenting the lead flow in order to optimize conversion and velocity.
    42 min  •  Advanced  •  Optimization
    4
  • Marketing Automation, BtoB Digital, New Releases
    The perfect inbound marketing strategy begins with crafting a story idea that will benefit your audience. In this class, you will learn how PR initiates a streamlined and integrated strategy for marketing success. This class will discuss how to craft PR story ideas to use as bait for pulling leads through your marketing funnel. Learn how putting PR in front...
    23 min  •  Intermediate  •  How To
    4
  • Marketing Automation, New Releases
    In this class, you will learn how to find new customers by reaching audiences that share the same characteristics as your existing customers: those that are most likely to buy your products and services. You will learn how to connect with audiences whose shopping behaviors mirror those of your best customers with this advanced, yet easy to use, targeting...
    22 min  •  Intermediate  •  How To
    5
  • Marketing Automation, BtoB Digital, New Releases
    Lead scoring is intrinsic to most marketing automation software tools and is the icing on the cake for data-driven communications. Implementing an effective lead scoring program can help you see which leads are most active and, more importantly, which of them are ready for a sale. Lead scoring enables us to quantify where our target audience is in the buying...
    28 min  •  Intermediate  •  Optimization
    4.5
  • Marketing Automation, BtoB Digital
    Multiple studies have shown that one of the largest revenue obstacles to marketing and sales is the lack of a defined lead management process. Organizations that are looking to maximize their demand generation efforts to ensure there is a defined process on how to manage their prospective buyer relationships.

    Much has been written about lead management in terms of technology...
    30 min  •  Intermediate  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    Learn what you need to know to plan and implement a successful marketing automation program. Get expert advice to build your case, select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy. Get on the path to more revenue today.
    30 min  •  Intermediate  •  Optimization
    4.5
  • Marketing Automation, New Releases
    According to BtoB Magazine’s study, 46 percent of B2B marketers are currently using marketing automation to boost customer response. However, not all platforms are equal. To create an effective marketing automation program, marketers need to learn how to reach customers across multiple channels. In this class, you will learn how to implement a strong marketing automation strategy to manage and...
    32 min  •  Basic  •  How To
    4
  • Marketing Automation
    Your customers are engaging with your brand across an increasing number of channels: traditional, social and web. How effective are your marketing efforts to reach, acquire and retain customers in this increasingly multichannel world? How much is social media supporting your paid marketing efforts? Do you have a holistic view of marketing performance across the entire customer journey?

    Find out how...
    46 min  •  Intermediate  •  How To
    4
  • Marketing Automation, New Releases
    This short tutorial will give you a brief run-through on how to turn customer loyalty into demand. Your customers are your best sales people, and are key to driving more demand for your services. In this class, you will learn how to not only use your existing community to engage customers, but also how to use your current customers to...
    9 min  •  Basic  •  How To
    5
  • Social Media Marketing, Marketing Automation, BtoB Digital
    Social demand generation enables businesses to use the social web to engage customers in real-time at any point in the buying cycle, as well as to measure the effects of demand. Benefits to social demand generation include receiving more qualified leads and deeper engagement with those leads, as well as seeing higher data integrity. Social demand generation techniques can...
    28 min  •  Advanced  •  Optimization
    4
  • Marketing Automation
    It is time to throw out old sales scripts and strategies for “overcoming objections.” The fact is, you should not even be selling to people who have objections. In this class, you will learn how relationship building works, and why it is the ideal approach to building loyalty to your business. You will develop an understanding of not only why...
    43 min  •  Intermediate  •  How To
    4.5
  • Marketing Automation, BtoB Digital
    New to the world of Demand Generation? Interested in the possibilities of what marketing automation technology can do for you? This class provides a thorough framework to help you understand and move forward with a demand generation strategy.
    60 min  •  Basic  •  Research and Planning
    4

Join in and start learning.

Thousands of digital marketing professionals attend OMI classes every day.

Get instant access to every class.
 

OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco