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Social Media Marketing

Drive meaningful revenue from social media with classes on Facebook, Pinterest, social media optimization and more.

OMI social media marketing classes demonstrate how to drive meaningful revenue from social media with Facebook, LinkedIn, Pinterest, Instagram, social media optimization and more. OMI classes enable social media professionals, as well as students, to stay up-to-date on the latest social media best practices with on-demand online classes. Social media marketing eLearning courses give practical, real-world insights and teach proven techniques and strategies. The courses also identify social media tools, technology and platforms used to manage and measure success.

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All Social Media Marketing Classes

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  • Social Media Marketing
    This social media marketing class provides marketers with a framework to develop, refine, and improve their bottom line through effective social media strategies and planning. A concerted, well-thought-out social media strategy drives brand engagement and allows businesses to measure ROI across all social channels. The elements of a mature social media strategy may include optimizing for specific social platforms and...
    36 min  •  Intermediate  •  Optimization
    3.5
  • Social Media Marketing, Marketing Automation
    In social CRM marketing, integrating social media with CRM is vital for responding to customer conversations successfully. Social media CRM experts know that having a tactical social media plan can play a large role in effectively translating conversations into transactions. Improving this plan involves taking advantage of social channels and having an understanding of the processes and requirements...
    45 min  •  Intermediate  •  Optimization
    3.5
  • Social Media Marketing
    Social media marketing classes can teach marketers how to integrate social media into their digital marketing efforts, which allows marketers to form a cohesive, multi-channel approach to their B2B or B2C Digital marketing strategy that engages customers on multiple social platforms. Strategic social media integration starts with having an understanding the online behavior of your customers. Experienced social media marketers...
    44 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, BtoB Digital
    Facebook marketing classes at OMI teach the most effective Facebook marketing techniques that have been proven to increase the number of fans, engage fans more, and increase the reach of your Facebook social media presence. Growing your fan base is a vital part of any Facebook strategy or social media strategy because it allows for you to listen to...
    40 min  •  Intermediate  •  Essentials
    4
  • Social Media Marketing
    While there are a myriad of ways to engage with your audience on Facebook, it's important to focus your efforts on the tactics that will drive meaningful business results. Watch now to get a proven framework for planning, executing, and measuring Facebook campaigns that impact your bottom line.
    57 min  •  Basic  •  How To
    4
  • Social Media Marketing, BtoB Digital
    The social media sales tips included in this social media sales class, Buying Signals: The Key to Social Media Sales, taught by expert instructor Abby Hammer, will give you the information you need to start identifying buying signals through social media and responding to your customers. Capturing customer buying signals through social media and understanding who is ready to...
    33 min  •  Basic  •  Strategy & Planning
    4.5
  • Social Media Marketing, Mobile Marketing, Marketing Automation, Search Engine Marketing, Integrated & Digital Marketing
    For many brands, key elements of a digital marketing strategy include the creation, deployment, integration, and ultimately, measurement of paid or free media. In order to be successful, digital marketing campaign elements might include social media, search engine marketing (SEM), email communications, and an optimized website, of course. YouTube video social media campaigns, for example, should be optimized...
    46 min  •  Basic  •  Essentials
    3.5
  • Social Media Marketing
    Advocate marketing is a social media marketing strategy that leverages the enthusiasm of your most satisfied customers, known as brand advocates. Digital media marketers that aren’t utilizing advocate marketing strategies are sitting on top of an untapped revenue opportunity. Effective advocate marketing strategies will boost your brand’s ratings on third party review websites, cut customer acquisition costs, and boost lead...
    37 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, BtoB Digital
    This B2B social media marketing class shows brand marketers how to develop effective business to business marketing strategies through the effective use of social media channels. In order to effectively execute social media campaigns and communications, businesses need to align their internal team with the goals of the B2B social media strategy. B2B social marketing often includes defining your...
    44 min  •  Intermediate  •  Strategy & Planning
    3.5
  • Social Media Marketing, Content Marketing, BtoB Digital
    B2B social media marketing classes demonstrate how B2B digital marketers can more effectively deliver their brand message and tell their brand’s story with the help of visual tools through social media platforms. By quickly allowing your target audience to see and understand your brand message, visual story telling improves customer engagement. Studies have shown that 90% of information processed by...
    42 min  •  Basic  •  How To
    4.5
  • Social Media Marketing, Content Marketing, BtoB Digital
    Video offers customers a different platform to engage and learn about your brand. This B2B social media marketing class shows marketers how to create, implement, and launch videos that drive B2B engagement. Successful B2B video marketing strategies often include; calls to action on YouTube, engaged informative video content, and fully optimized video pages. Optimized video content on various platforms like...
    23 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing
    Knowing how to balance social media marketing strategies and content marketing techniques is crucial for supporting a comprehensive social media marketing plan. Experts in social media marketing are practiced in developing a consistent brand voice throughout both of these marketing channels. By distributing cohesive brand messages in the same voice and through different social media channels, marketing professionals...
    45 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing, Content Marketing, BtoB Digital
    This social media blogging class explains how having a thought leadership hub can be an improvement over the corporate or business blog, allowing you to host and participate in the daily conversations with customers that occur on the social web. Thought leadership hubs are different from company blogs in that they are better suited to impact how customers feel about...
    34 min  •  Basic  •  How To
    3.5
  • Social Media Marketing
    In customer to customer marketing, positive brand advocacy is a measure of success. Experienced retail marketers, for example, know how to deliver product communications on Facebook so that customers who have a positive experience are encouraged to share that experience with other customers. Facebook posts emphasizing popular product features is a commonly used social media marketing technique that...
    29 min  •  Intermediate  •  Optimization
    5
  • Social Media Marketing, Integrated & Digital Marketing
    Social media platforms such as Facebook, for example, allow users to participate in honest discourse about what they like and dislike. Effective social media marketers know how to produce engaging content that customers enjoy so that their social media postings on these platforms become additional brand advertisements spread through word of mouth. Rob Fuggetta’s social media marketing class, Brand Advocate...
    25 min  •  Basic  •  Strategy & Planning
    4.5
  • Social Media Marketing, Content Marketing
    As personalization of content takes over the web, leveraging Google+ Marketing through Google+ marketing best practices becomes more and more crucial in developing your search engine marketing strategy to provide brand exposure. Influential social media marketers understand this relationship between social marketing, content development, and search marketing, and how to overcome the personalization filter. Overcoming this personalization filter...
    38 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing, New Releases
    In this class, you’ll learn the basics of using Google+ and the steps you’ll need to take to build a Google+ Community. But it doesn’t end there, once you have a Community up and running, it requires management and engagement from you and its members.
    min  •    •  
    5
  • Social Media Marketing, Content Marketing
    While the right content is at the core of an effective social media strategy, capitalizing on the features of each social channel is critical for engagement, community growth and ultimately, success. In this class, you will learn the unique challenges manufacturers face, and explore how viewer expectations change from one social platform to the next. This class includes a...
    18 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Content Marketing
    Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business among prospects and clients, boost your SEO efforts and ultimately generate high-quality leads. In this class, you'll learn what constitutes effective content marketing, and how to amplify existing content with social media to maximize customer...
    29 min  •  Intermediate  •  Strategy & Planning
    5
  • Social Media Marketing, Content Marketing
    Learn how to approach your blog with confidence with this fundamental class.
    55 min  •  Basic  •  Essentials
    3.5
  • Social Media Marketing
    One of the most powerful things we can do on LinkedIn is share our content with our target audience. In this class, you will learn how to maximize engagment on LinkedIn through the strategic use of three LinkedIn tools: Groups, Company Pages and Ads. You will also explore the best ways to generate more results from LinkedIn.
    45 min  •  Advanced  •  Strategy & Planning
    4
  • Social Media Marketing
    This social media crisis management class offers digital marketers best practices for managing their social media public relations in order to effectively plan and recover from social media disasters. Many businesses have found that as social networks continue to grow in pervasiveness worldwide, strategically planning for negative customer reactions online has become increasingly important. Experienced online marketers use social media...
    39 min  •  Intermediate  •  How To
    4
  • Social Media Marketing
    Learn the dos and don’ts of using LinkedIn on a daily basis to generate qualified leads, increase sales, and improve your personal brand. You'll take a quick tour the direct sales areas you should be leveraging on LinekdIn, including Profile Organizer, Lead Builder, Inmail and LinkedIn Groups.


    Plus, you'll see a typical LinkedIn marketing plan that sales professionals and executives...
    33 min  •  Intermediate  •  How To
    3.5
  • Social Media Marketing
    Social media marketing has an important impact in today’s marketplace due to the relationship between social and search, as well as the targeting and tracking opportunities in social marketing. Search engines such as Bing and Google can weigh social media influences in search results and customize results based on user interests. Once social media campaigns have been launched, tracking all...
    48 min  •  Basic  •  Essentials
    3
  • Social Media Marketing, Integrated & Digital Marketing
    Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will start with the basics about how to define value, craft an overall digital approach, and offer a simple framework that brings all the evolving pieces together in a clear...
    17 min  •  Basic  •  How To
    5
  • Social Media Marketing, Email Marketing
    Profitably marketing to boomers and seniors online requires an intentional and meaningful share strategy. This class will discuss how the country’s leading digital agency’s campaigns receive between 10-300% of their successful goal completions via word of mouth online from boomers and seniors.
    38 min  •  Basic  •  Essentials
    4.5
  • Social Media Marketing, BtoB Digital
    Facebook marketing experts understand the importance of launching targeted customer to customer marketing campaigns that connect with and cultivate brand advocates. In this Facebook marketing class, you can learn insider tricks about how to engage your Facebook fans to build brand awareness, how to cultivate brand loyalty and tips for increasing traffic. Facebook marketers frequently use Facebook posts emphasizing...
    54 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing
    This social stream marketing class offers insight into how to increase brand visibility in your audience’s social streams, providing information on how cross-channel, integrated and multi-touch marketing strategy drives engagement, builds customer loyalty, and increases conversions. By understanding the effectiveness of marketing in the social newsfeed, experienced social media marketers design and execute a social-mobile strategy to reach and convert...
    54 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing
    Facebook marketing strategy classes demonstrate various ways for how marketers should effectively utilize Facebook’s Open Graph tools to understand user intent and to use this information to acquire new customers. By measuring Facebook engagement analyzing the Open Graph noun and action verb data, Facebook marketers can identify the signals of user intent and translate them into actionable consumer data. ...
    47 min  •  Advanced  •  Optimization
    4
  • Social Media Marketing
    Facebook marketing strategy classes provide both new and successful Facebook marketers with information about the metrics from Facebook Insights and how to understand trends and audience engagement in order to better meet social media marketing goals. Facebook marketers know that a strong Facebook strategy includes testing new content and enabling users to react to content. This class teaches how...
    44 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Search Engine Marketing
    According to Forbes, in 2014, Google+ will become a major player in the social media arena. Going forward, it is imperative for small businesses to prepare to reach target customers by establishing a strong presence on Google+. Learn the key to being successful on Google+ through the Engagement Factor: activity (sharing content) and interaction (engaging others). This class will help...
    35 min  •  Basic  •  How To
    4
  • Social Media Marketing, BtoB Digital
    According to a study by BzzAgent, brand advocates are 83 percent more likely to share information about products with others. Moreover, brand advocates are also twice as likely to be driven by the need to contribute to the pool of information online. Since the birth of social media, brands have been searching for an effective way to leverage the power...
    18 min  •  Basic  •  How To
    3.5
  • Social Media Marketing
    Ecommerce sites should not ignore social media advertising to reach new consumer audiences, especially the laser-targeting Facebook advertising provides. Learn about Facebook advertising options, including Newsfeed ads and retargeting, that ecommerce marketers can utilize to hone in on their target customers and move the conversion needle.
    41 min  •  Basic  •  How To
    5
  • Social Media Marketing, New Releases
    In this class, you will learn step-by-step how to create a strategic Facebook plan so it works for you, rather than against you. You will walk away with an action plan, implementable steps and a better understanding of how to integrate Facebook into your business from a strategic perspective.
    27 min  •  Basic  •  Strategy & Planning
    4.5
  • Social Media Marketing, Search Engine Marketing, BtoB Digital
    Social media search marketing classes provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+, LinkedIn, as well as YouTube to increase visibility in search engine results and enhance brand awareness. Through using effective keywords, social media marketers can optimize their social networks to show better in the search engine results...
    46 min  •  Basic  •  Optimization
    5
  • Social Media Marketing
    This social media fundamentals class offers digital marketers best practices for managing the biggest social platforms, like Facebook, Twitter, YouTube, and LinkedIn. Successful social media marketing often creates a cohesive brand message broadcasted throughout these platforms, utilizing the variety of social media tools to reach a wide range of audiences and measure the results. Facebook EdgeRank algorithm, for example, allows...
    42 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing
    Social media marketing classes that explain the fundamentals of the tier 2 social media platforms such as Tumblr, StumbleUpon, Quora, Instagram, Pinterest, Foursquare and Google+ help marketers take advantage of the unique offerings these platforms provide. Businesses which are doing well on top social media platforms like Facebook, Twitter, LinkedIn and YouTube can focus on tier 2 social media platforms...
    37 min  •  Intermediate  •  Strategy & Planning
    4.5
  • Social Media Marketing
    This social media marketing class highlights a two-fold marketing strategy for international brands – how to expand into new territories and how to target local audiences. By implementing best practices while expanding their brand into global markets, businesses can create a sustainable growth environment as well as avoid the pitfalls and mistakes made by others. Marketers can learn how to...
    41 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, BtoB Digital
    Social media marketing classes show how social platforms such as Pinterest can drive referral traffic and generate brand awareness through growing a community on Pinterest. By following Pinterest marketing best practices, brand marketers can create pins that their audience will love and share with other users. Pinterest techniques such as adding pins, creating boards and building pin-able content can...
    15 min  •  Basic  •  How To
    4.5
  • Social Media Marketing
    One of the best ways for brands to get their message across on Facebook is to utilize power advocates to share brand stories. But how do you connect with, and motivate advocates? This class will cover how to reach advocates via social media.
    19 min  •  Basic  •  How To
    4.5
  • Social Media Marketing
    Social media marketing classes demonstrate how marketers can amplify their social media campaigns to improve consumer engagement across multiple devices and channels. A cohesive and effective social media marketing strategy will utilize all of the tools offered by social platforms to maximize revenue opportunities and avenues for customer communication. For social media campaigns to successfully meet their marketing potential, they...
    32 min  •  Intermediate  •  How To
    3.5
  • Social Media Marketing, Content Marketing
    Are people talking about you? If not, you'll want to learn why some brands are loved and shared while others are forgotten about. This class will teach the basics of what gets people talking and share case studies of some of the most talked about brands.
    37 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing
    This day in age, social media efforts can no longer be an isolated program aimed externally at fans and followers. It is now critical for these efforts to transform into an enterprise-wide philosophy involving employees, arbitrators and critics. Through shifting to this focus, social media marketers can experience both top-line and bottom-line benefits that will get senior management’s attention. A...
    59 min  •  Basic  •  How To
    4
  • Social Media Marketing
    Pinterest marketing strategy classes teach marketers how effectively utilizing popular second-tier social networks can play a huge role in a company’s overall social media marketing strategy. For example, adding Pinterest to your social media marketing mix can help drive customer awareness and generate new leads. There are, in fact, a number a strategic best practices you can use when developing...
    26 min  •  Intermediate  •  How To
    4
  • Social Media Marketing
    Social media brand marketing classes can show social media marketers how to reach out to new and existing brand influencers, engage them to promote their brand on a budget, and achieve their sales goals. Word-of-mouth marketing through social media networks can foster engagement between like-minded customers, leading to improved brand awareness and increased sales. If a brand is serious...
    36 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Search Engine Marketing
    Google Authorship social media marketing classes are a highly effective way of learning best practice social media techniques for connecting and promoting content on search results pages while ensuring higher click-through-rates (CTR). The tie-in with Google+ profiles creates verified connections between content on the web and the authors of that content. Rich snippets, including Google authorship, attract more attention...
    33 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing
    In today's digital world, it is important to understand how to properly run and manage a social media campaign on Facebook. It is critical to understand why having your own business page on Facebook is imperative to your company's success. Several key factors, such as SEO, brand reputation, and customer service play a vital role in monitoring and growing your...
    27 min  •  Basic  •  How To
    4.5
  • Social Media Marketing, BtoB Digital
    Understanding why social media users share certain content with their network is crucial for developing an effective content marketing strategy. Once marketers have a better understanding of different social media personality types, they are able to develop a better relationship between their brand and their customers. In this class, you will learn how to approach different social media personality types...
    20 min  •  Intermediate  •  How To
    4
  • Social Media Marketing
    Social media management classes and best practices for social community management can help businesses deal with offensive posts and negative threads. Both large corporations and small businesses want to stay ahead of the curve in customer satisfaction and avoid major PR disasters. In order to do this, they must utilize ample social media resources to ensure that they’re able...
    38 min  •  Basic  •  How To
    3.5
  • Social Media Marketing
    Facebook marketing strategy classes give social media marketers tips for how a successful Facebook marketing strategy can help businesses learn more about their customers on Facebook, while driving more interactions with their profiles for better lead generation. Businesses can use Facebook marketing best practices or tips to utilize Facebook Graph Search and improve their marketing efforts by learning about their...
    37 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, BtoB Digital
    B2B social media marketing classes can help new and successful B2B (business-to-business) marketers learn how to use B2B social media to gain prospects and convert leads, build brand awareness, and support the corporate reputation. Smart social media techniques can help facilitate the complex B2B buying cycle through building a relationship between the business and the buyer. Furthermore, B2B social media...
    27 min  •  Intermediate  •  How To
    3.5
  • Social Media Marketing, Digital Advertising & Affiliates, BtoB Digital
    Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across many social platforms. By integrating high quality social demographic data into their retargeting strategy, social media marketers can choose to send very specific messages to prospective customers, using tailored content to...
    43 min  •  Advanced  •  Essentials
    4.5
  • Social Media Marketing, BtoB Digital
    Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual content, marketers can enhance their brand’s presence on Instagram by setting up a schedule for regular content sharing. Social media marketing results show that effective use of visual content such as photos, images,...
    23 min  •  Basic  •  Essentials
    5
  • Social Media Marketing
    This LinkedIn marketing class, LinkedIn for Personal Branding, instructed by Jasmine Sandler, shows how to utilize LinkedIn as an effective tool for personal branding and sales success. Optimizing a LinkedIn profile for personal branding can establish trust, credibility, as well as gain new clients and customers by using LinkedIn to support the sales and marketing efforts. Successful LinkedIn...
    24 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing
    58% of IT decision-makers are using LinkedIn to influence their purchasing decisions (Forrester Research). If the same study was done for other B2B industries, they'd find the numbers to be very similar or even higher. It is now critical for B2B organizations, professional service firms and small businesses to optimize their marketing on LinkedIn to maximize lead generation. In this...
    32 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Content Marketing, BtoB Digital
    Social media marketers who use WordPress can improve their social media efforts with the WordPress platform by using popular social media plugins, as well as track significant social media metrics by measuring the ROI of their social media campaigns. WordPress social media plugins can affect how well social media is integrated in a website, which plays a big part in...
    36 min  •  Intermediate  •  Essentials
    4
  • Social Media Marketing, Search Engine Marketing
    Utilization of social media for the purposes of link building is just one creative way to obtain authoritative links. In this presentation attendees will learn how to use advanced search functions on social networking sites, connect with webmasters and creatively pitch link requests in 140 characters or less. Additionally, attendees will understand the outside-the-box ideas that are best used with...
    21 min  •  Intermediate  •  How To
    4
  • Social Media Marketing
    Strong relationships, both new and nurtured ones, are key to building a successful business. In a world of instant gratification and measurable communications, it is critical to learn the tools and methodologies that promote real interaction and engagement. In this class, you will learn how you can build meaningful relationships with customers through specific social media marketing tactics. By implementing...
    28 min  •  Intermediate  •  Essentials
    4
  • Social Media Marketing
    Social media marketing classes that focus on implementing Facebook’s OpenGraph functionality show how companies can boost social traffic as well as increase social media ROI. Facebook's OpenGraph protocol gives web developers a certain level of customization over how information is carried over from a non-Facebook website to Facebook when a page is "recommended", "liked", or just shared. OpenGraph can be...
    40 min  •  Advanced  •  Strategy & Planning
    4.5
  • Social Media Marketing, Content Marketing
    Marketers now understand that engaging with influencers is a key component of any content marketing strategy. Fortunately, identifying those influencers is becoming much easier thanks to search and social analytics. But crafting a successful engagement strategy entails a deeper dive into understanding how influencers tick and how their behaviors differ based on the social platform. This class will share insights...
    27 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Mobile Marketing, BtoB Digital
    Many people understand that social media and mobile marketing are two of the most powerful tools in the current marketing landscape, but what they don't know is how to combine the two to create an integrated social and mobile campaign. This class takes you on an engaging and enlightening journey into the world of integrated social and mobile marketing.
    36 min  •  Intermediate  •  How To
    5
  • Social Media Marketing
    Today's successful marketers must integrate several marketing channels to craft the most effective overall strategy. For B2B marketers, specializing in a single channel has become ineffective in increasing ROI. Learn five essentials you can implement today to increase referral traffic, boost social engagement and gather higher quality leads through channel integration.
    27 min  •  Intermediate  •  Strategy & Planning
    5
  • Social Media Marketing, Content Marketing
    What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential they have to explode onto the internet getting attention from prospects, search engines, social media...just about everyone. Brian Massey introduces...
    38 min  •  Intermediate  •  Essentials
    4.5
  • Social Media Marketing
    Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking at the five most common social media marketing mistakes, we offer a framework for what types of thinking to avoid on the path to using social media marketing...
    21 min  •  Basic  •  How To
    5
  • Social Media Marketing, Digital Advertising & Affiliates, New Releases
    Even brands that don’t technically advertise on TV can begin marketing to viewers of TV content in this emerging milieu. Marketers who are poised to exploit these emerging technologies and platforms will change advertising as we know it. The convergence of social media, television and online video is opening up new marketing opportunities. In this class, you will learn how...
    55 min  •  Basic  •  Essentials
    4.5
  • Social Media Marketing
    There are many misconceptions about social media – and what it is or isn’t good for when it comes to delivering business value for B2B organizations. This initial class introduces some definitions around social media and starts off with some of the most common misperceptions and pitfalls of social media – plus some tips on how to avoid...
    29 min  •  Basic  •  How To
    4
  • Social Media Marketing, New Releases
    Dado que hoy 79 de 100 empresas usan HootSuite, es importante aprender como esta herramienta puede cambiar la manera en que gestionas tu presencia en el media social.
    45 min  •  Intermediate  •  Essentials
    4
  • Social Media Marketing, Email Marketing
    This social media email marketing class shows email marketers how to improve email marketing relevancy through the integration of consumer and social data. Businesses find that using social data for email marketing programs improves their capability for delivering highly-targeted, relevant brand messages. The integration of social and customer data is composed of 5 main steps: audit data, translate information into...
    33 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, BtoB Digital
    The biggest challenge with social media isn’t growing a network, it’s identifying the return on investment. Unlike traditional quantifiable values, like sales volume, new customers or direct inquiries, friends, followers and connections don’t convert with ease. Sure, we can see when we have more, but we don’t usually see how or when they will convert into revenue.

    Learn how you...
    25 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing
    This class will walk you through an extensive self-assessment for any business professional who is seeking to utilize LinkedIn as a personal branding platform. Jasmine will review how to uncover a strong personal brand which can then be delivered via LinkedIn and drive direct target engagement.

    Filled with rich examples of personal brands from executives, recruiters, consultants, sales professionals and...
    49 min  •  Basic  •  Optimization
    4
  • Social Media Marketing
    When used correctly, LinkedIn can be one of your best social media marketing tools. Whether you are a new or advanced LinkedIn user, you will learn about the most dynamic LinkedIn features and how to use them to your advantage. Through this class, you will develop an understanding of proper LinkedIn etiquette for building a strong business network.
    23 min  •  Basic  •  How To
    4
  • Social Media Marketing
    This LinkedIn business marketing class covers foundational LinkedIn techniques such as creating a profile, optimizing headline and using the right keywords as well as advanced digital marketing strategies for improved lead generation results and boosting organic visibility. Learn how to create a detailed, compelling LinkedIn profile using the new profile layout, post a photo, and other LinkedIn best practices...
    41 min  •  Basic  •  How To
    4
  • Social Media Marketing, New Releases
    LinkedIn is a highly innovative platform, changing rapidly to accommodate members' needs. Features across the LinkedIn platform change frequently and quickly. It is critical for digital marketers to both keep up with these changes and take advantage of the valuable lead generation opportunities they offer. In this class, you'll learn the most recent changes on LinkedIn that will help you...
    35 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, BtoB Digital
    Social media marketing strategy classes that include holistic LinkedIn integration can help B2B businesses achieve long-term, sustainable results. A comprehensive LinkedIn marketing strategy requires ongoing management, monitoring, analysis as well as informed strategic adjustments. Through optimizing their LinkedIn company page, launching LinkedIn groups, creating extensive employee networks and building targeted ad campaigns businesses can reach hundreds of thousands of potential...
    50 min  •  Intermediate  •  How To
    4
  • Social Media Marketing
    Recent studies show that 77% of B2C marketers acquire customers through Facebook. While it seems simple, most small businesses do not understand how to use Facebook as a sales funnel. In this class, you will explore the step-by-step process to turning your target audience into customers.
    10 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Web Analytics & Testing
    This social media impact measurement class covers best practices for measuring the effects of social media engagement using Google Analytics. By using best practice techniques for measuring social media marketing efforts on Google Analytics marketers can prove social media’s role in driving conversions, isolate and analyze social referral traffic, and view which pages or blog posts bring the most visitors...
    30 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Digital Advertising & Affiliates
    Social media marketing classes can teach social media marketers how to optimize Facebook advertising in order to target relevant audiences, as well as how to analyze auction factors including bid price, ad quality, and performance. Facebook marketing enables advertisers to target audiences based on characteristics such as Facebook interests or geographic location in order to reach the audience segments ...
    29 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, Search Engine Marketing
    Personalized search is now being used in major social media platforms that tailor social media profiles to their users. Because of social media profile personalization, marketing messages may not be reaching the audience you thought were seeing them. However, social data can be analyzed and refined in order to break through the social personalization filters and reach your audience on...
    38 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing
    Pinterest marketing classes can show social media marketers best practices for how to run a successful Pinterest marketing strategy. This strategy might include setting up an engaging Pinterest presence to build a fan base, which in turn can drive direct traffic to your website, increasing your customer base. An engaging Pinterest presence can build fan base through high-quality pictures and...
    41 min  •  Intermediate  •  How To
    4
  • Social Media Marketing
    This Pinterest marketing class shows brand leaders how to use Pinterest to maximize engagement, improve organic visibility, drive website traffic, and grow their business through strategic Pinterest marketing. Expert social media marketers know how to implement best practice Pinterest marketing strategies such as including shopper-friendly information or branding photos (pins) while making their website “pin-friendly”. B2B and B2C marketers use...
    25 min  •  Basic  •  How To
    4
  • Social Media Marketing, BtoB Digital
    According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of top brands already have a Pinterest page. Whether you are B2B or B2C, Pinterest can help you grow your business. You will be introduced to 12 Pinterest tactics...
    26 min  •  Intermediate  •  How To
    5
  • Social Media Marketing
    Pinterest marketing classes can provide social media marketers with the skills to reach out to their target audience through image-based marketing. As marketing moves from text-based to image-based marketing, brands and retailers who can use Pinterest marketing strategies successfully to drive engagement and traffic by actively appealing to their most influential Pinterest followers often see strong returns on their...
    19 min  •  Basic  •  How To
    4
  • Social Media Marketing
    Business-to-business social media marketing classes provide B2B marketing tips for how to understand your receptive B2B audience and choose the social channels with the best B2B social marketing results for your industry, and explain the benefits of social media marketing to the c-suite. Explaining the social media pitch to an organization’s corporate audience is an important part of business-to-business social...
    44 min  •  Basic  •  How To
    4
  • Social Media Marketing, Search Engine Marketing
    Social media marketing classes can show online marketers how they can directly impact their SEO efforts through social media marketing by building social media buzz, as well as leveraging recent Google and Bing developments. Through dynamic, engaged, and interactive social media campaigns businesses can improve on SEO efforts while developing engaged audiences. Furthermore, recent Google and Bing developments such as...
    56 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing
    Social CRM, or Social Customer Relationship Management, enables an enterprise to create a sharper and more complete picture of its customers in order to engage them better. This more complete view can drive positive results in both sales and support by listening to customers, identifying leads, resolving problems, sourcing ideas, and building advocacy. With Social CRM strategy based in listening...
    33 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing, Mobile Marketing, Email Marketing
    If there’s one thing that can make or break the success of your business, it’s when, where, and how you communicate with customers. With social media growing so rapidly as a primary form of communication for customers, it’s now more important than ever to handle your social channels with great care. Social customer service is now expected and far too...
    47 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing
    Classes in integrating social media marketing with other marketing channels teach you how to engage your audience to build brand awareness and drive sales. By integrating social media marketing with mobile marketing, email marketing, direct mail and more, marketers can encourage customers to follow the conversation across multiple channels. Applying best practice social integration techniques through these multiple channels...
    42 min  •  Basic  •  Optimization
    3.5
  • Social Media Marketing, BtoB Digital
    This social CRM marketing class shows you social CRM tools that let businesses see a more complete view of their customers, in part by analyzing audience behaviors within social media channels. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. Businesses are embracing...
    27 min  •  Intermediate  •  Strategy & Planning
    4.5
  • Social Media Marketing, Marketing Automation, BtoB Digital
    Social demand generation enables businesses to use the social web to engage customers in real-time at any point in the buying cycle, as well as to measure the effects of demand. Benefits to social demand generation include receiving more qualified leads and deeper engagement with those leads, as well as seeing higher data integrity. Social demand generation techniques can...
    28 min  •  Advanced  •  Optimization
    4
  • Social Media Marketing
    Social media marketing classes provide information on how to use social media tools for SMBs, or small and medium businesses, effectively and efficiently as part of marketing outreach efforts for social media management and monitoring. Social media tools share educational and valuable content with customers in order to engage and convert leads. Businesses can also use social media management tools...
    31 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, BtoB Digital
    Social media marketing classes show online marketers how to harness the power of social media marketing and develop a social media competitive strategy for the upcoming year to find their audience, grow their business, and stay ahead of the competition. Finding the right audience for their brand and products allows today’s social media marketers to properly interact with their...
    59 min  •  Basic  •  Strategy & Planning
    3.5
  • Social Media Marketing, Web Analytics & Testing, BtoB Digital
    Social media classes that focus on measuring social media metrics enable businesses to effectively measure the results of their social media campaigns, and then leverage the information gained from these social metrics to better reach their leads and prospects. Businesses that can track and measure social media leads and purchases, as well as measure cost savings from their social media...
    31 min  •  Intermediate  •  How To
    4
  • Social Media Marketing
    Learn how to utilize social media sites and services for business applications, including B2B, B2C and non-profit. Based on “satellite marketing,“ student will learn a proven strategy to connect an organization with its target markets via social media sites and services, including social networks, blogs, micro-blogs, photo sharing, video sharing, event sharing, bookmarking and widgets. When developed and deployed properly,...
    56 min  •  Basic  •  Optimization
    4.5
  • Social Media Marketing, BtoB Digital
    In this class, you will learn the most efficient social media tactics to increase your online presence and simultaneously drive response from your target demographics. You will learn which social media tools to use to expand your audience, increase productivity and ultimately drive sales.
    25 min  •  Intermediate  •  How To
    5
  • Social Media Marketing
    This social media marketing class, Social PR, instructed by Lisa Buyer, illustrates how public relations, social media, and SEO influence each other. Social Public Relations or Social PR is all about optimizing, publicizing and measuring the impact of your brand’s news or messages. With a focus on building brand awareness through expert social PR techniques, marketers can optimize content...
    38 min  •  Basic  •  How To
    4
  • Social Media Marketing, Digital Advertising & Affiliates
    This social promotions marketing class, A Social Promotions Primer, taught by experienced instructor Ben Pickering, offers an overview of different types of promotions and how to begin planning your promotions. In social media promotions marketing, maximizing exposure is just one of several crucial elements in running a successful contest or promotion. Social promotions experts understand that high visibility...
    20 min  •  Intermediate  •  Essentials
    4.5
  • Social Media Marketing, Search Engine Marketing
    This class, Social Signals in Search, instructed by Kaila Strong, helps digital marketers improve the collective effectiveness of their social media campaigns and search marketing efforts. Digital Marketers have found that certain activity on Twitter, Facebook or other social mediums can influence where websites rank on the search engine results page. For example, authoritative user accounts on networks like...
    28 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Mobile Marketing
    Mobile social media marketing classes help successful mobile marketers use an integrated approach to SoLoMo (Social-Local-Mobile) marketing in order to provide a seamless online user experience through social media and geo targeting. Best practices SoLoMo marketing techniques gives local businesses the right tools to connect with mobile customers based on real-time data to provide prospects with information based on their...
    58 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Search Engine Marketing
    This social media marketing class, Successful Execution of Search and Social, instructed by Aaron Goldman, helps businesses deploy social media and search marketing tactics that improve engagement and lead generation. Although a company’s approach to digital marketing strategy is defined by its strategic goals, there are number of search and social media best practices that should be taken into...
    36 min  •  Advanced  •  Strategy & Planning
    3.5
  • Social Media Marketing, Digital Advertising & Affiliates, Integrated & Digital Marketing
    This social media marketing class, Targeting Millennials on Social, shows marketers how to implement effective social media campaigns targeted to millennials. Millennials should be considered by social media marketers as a significant portion of their future customer base, as they now account for 50% of the world’s population. Social media marketing to millennials presents many challenges, and this class...
    32 min  •  Intermediate  •  Strategy & Planning
    5
  • Social Media Marketing, Search Engine Marketing
    This social media marketing class taught by Kent Lewis, highlights effective search marketing and social media marketing strategies that are based on industry trends. Search and social media marketers will be able to update their digital strategies after learning about key social and search elements such as Google’s search algorithm updates and how Facebook plans to monetize its member base....
    55 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing
    Key governing bodies in the United States have issued guidance regarding the sharing and disclosing of legal information via social media. While social media has changed the ways in which brands engage with their audiences as well as employees, partners and advocates, these new channels for communication brings with it their own set of challenges, especially regarding ensuring that companies...
    39 min  •  Intermediate  •  Essentials
    4.5
  • Social Media Marketing
    Seventy-one percent of online customers expect assistance within five minutes of reaching out, and 42 percent of Twitter users expect a response within an hour. But only 36 percent of these customers reported receiving effective service. While social media has become mainstream, marketers are wondering why in the second quarter of 2013 only 62 percent of questions posted via social...
    53 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, Search Engine Marketing, New Releases
    Google+ has changed the way we think about Search Engine Optimization. With the combination of Social and Search you can now build a loyal community who will engage on your content, signaling to Google it deserve to surface in Search. In this class, you will learn the best practices for building a strong community on Google+ to improve your organization's...
    50 min  •  Basic  •  How To
    4.5
  • Social Media Marketing, Content Marketing, Integrated & Digital Marketing
    Social media marketing classes can show brand marketers how to effectively utilize brand advocates as part of their overall marketing strategy. Brand advocates are vital to your business because they not only buy your products, but they also sell your products to others by going out of their way to promote and support your brand. These brand advocates might...
    44 min  •  Basic  •  Essentials
    4.5
  • Social Media Marketing, Web Analytics & Testing
    This class will detail the importance of experience-driven social marketing as a conversation starter, the pay-off from these campaigns and strategies for maximizing and measuring their success. Successful executions of such word of mouth and social campaigns will be given with details on how they were measured. Students will leave with the answers they need to measure and justify social...
    28 min  •  Intermediate  •  Essentials
    4
  • Social Media Marketing
    This social media marketing class instructed by Nate Riggs shows how to develop and implement effective Twitter marketing strategies that drive brand awareness. Experienced social media marketers understand the significance of incorporating Twitter messaging in their business’ corporate culture. Marketers will also learn how to leverage Twitter to facilitate brand discussions, ultimately increasing brand awareness. Most important, The Secret to...
    46 min  •  Advanced  •  How To
    4.5
  • Social Media Marketing, Mobile Marketing
    This social and mobile marketing class can help social media marketers improve their brand visibility by explaining the tenants of findability via Facebook, YouTube, search engines and more. Successful social media marketers know how to leverage social media and mobile platforms to increase visibility to attract the right customers and grow their business. These mobile social media strategies...
    37 min  •  Basic  •  Essentials
    3.5
  • Social Media Marketing, BtoB Digital
    There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media as primarily a media channel through which their brand can be marketed to audiences – a limited view on social business. At the other end of the spectrum are those led by top management to...
    36 min  •  Intermediate  •  Optimization
    5
  • Social Media Marketing
    Pinterest, Vine & SnapChat are all booming social networks that many companies and marketers are not yet taking seriously. With millions of users, these visually centered social networks are underutilized, and by following best practices to fully engage, marketers can get more exposure in a fun and creative way. In this class, you will learn the best practices for...
    35 min  •  Basic  •  How To
    4
  • Social Media Marketing
    With hundreds of millions of registered Twitter users, Twitter marketing plans should include tactics such as promotional tweets, employee tweets, and using the right keywords to drive higher engagement. Learn how a well-executed social media strategy and Twitter content development plan can generate brand awareness, brand loyalty and higher ROI. Twitter Tactics for Higher Engagement and ROI, led by...
    39 min  •  Advanced  •  Optimization
    5
  • Social Media Marketing
    Twitter is the social media platform that dominates the dissemination of news, information and discussions in a crisis. Understanding how to leverage and manage Twitter in a crisis is a required skill for all organizations. This skill can mean the difference between being seen as a crisis communications pro, and having the crisis spiral out of control, damaging your organization's...
    36 min  •  Intermediate  •  Essentials
    4
  • Social Media Marketing
    This Facebook (FB) marketing class covers new, creative, and unconventional Facebook marketing techniques that can drive more fans and leads, resulting in higher sales volume. These best practice Facebook marketing tactics and strategies, such as leveraging your website traffic to get your video shared on Facebook for free or using Flash applications to gather leads, are not your conventional wisdom...
    55 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates
    Technology is giving every brand the ability to be more human and engage with their customers in personal, meaningful ways. In this class, learn how Google+ helps you express your brand, create deeper connections with your audience and get discovered across Google and the web. Real world examples from brands will show you how Google+ help brands meet their marketing...
    17 min  •  Intermediate  •  Essentials
    5
  • Social Media Marketing, Email Marketing
    Social media email marketing classes can explain how data from social media marketing can be leveraged to improve your company’s email marketing campaigns. Social data allows for email marketers to create more precise audience segmentation with email marketing, thus improving customer relationships. Businesses that integrate social media into email marketing often find that they can reach deeper levels...
    37 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, Content Marketing
    This social media marketing class focusing on brand storytelling shows you a powerful way of connecting with people to build brand awareness and cultivate brand loyalty. Agencies and brand marketers who are embracing brand storytelling that resonates with their audience find that it can help them build stronger customer relationships that lead to increased revenue. For example, strong brand storytelling...
    42 min  •  Intermediate  •  How To
    4
  • Social Media Marketing
    Social media marketing classes show marketers and business owners how to successfully market their brand on Google+, Facebook, YouTube and more. This YouTube marketing class offers strategies for using YouTube to expand your brand’s online presence and reach key demographics. By offering tips and techniques on improving and optimizing YouTube videos, this class also highlights the benefits of using YouTube...
    48 min  •  Basic  •  How To
    3.5
  • Social Media Marketing, Content Marketing
    This social media marketing class explains how visual storytelling through social media is a powerful way of connecting with people online and generating great content that builds brand awareness as well as brand loyalty. Strong content that uses visual storytelling on social platforms such as Pinterest, Instagram, Facebook, and Twitter engages the right audience in the right way. Smart social...
    75 min  •  Intermediate  •  How To
    4.5

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I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.   

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Global Vice President, Digital
JWT