Seth BirchDigital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania
There are more than 3.5 billion pieces of content shared each week on Facebook alone, and according to Technorati, 15% of bloggers spend ten or more hours each week blogging. With so much content on the web, it's no wonder why there is such a high demand for content marketing strategists.
Content marketing has become one of the most successful assets a business can leverage. Roughly 90% of all sales come from online content mostly because consumers prefer to make informed decisions, and what better way to learn about a product than through informative content and reviews?
In association with leading research firms and industry associations, the Online Marketing Institute has developed practical Content Marketing training and professional guidance on how to leverage your company's marketing, sales, and social content to engage consumers and improve ROI.
Senior Director of Marketing, Marketo
Maria Pergolino is responsible for all areas of demand generation at Marketo. She has worked in marketing for more than 10 years, specializing for the past six in online marketing, including social media, search marketing, and lead generation and nurturing. Maria has a marketing degree and an MBA from the School of Business at Rutgers University, is a Salesforce Certified Administrator, and is a speaker at numerous marketing events.
CEO and Founder , Social Media Examiner
Michael Stelzner is the founder of Social Media Examiner, author of the books Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged, the popular Social Media Marketing Industry Report, and the man behind large summits, such as the Social Media Success Summit. He is also host of the Social Media Marketing podcast show.
Founder, Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
Founder, Big Blue Moose
As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose helps marketers become storytellers.Author of the book Managing Content Marketing, and a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, PTC, First American Title, Valley Crest, American Camp Association and Nissan tell their story more effectively through the Web. He’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures, Hippo and Magus to amplify their story through Content Marketing and Social Web Strategies.
Robert is the Strategist in Residence and Brand Advisor for the Content Marketing Institute, a featured writer and guest blogger for the online magazines iMedia Connection, Fierce Content Management and CMSWire and co-authored of the book “Enterprise 2.0 How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually.
Robert is a frequent keynote speaker, advising top professionals in the successful strategy of content marketing and Web site management. Robert is, and has been, widely quoted in the press, including publications such as Wired, CBS Interactive, KMWorld, Direct Marketing News and BusinessWeek.
Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology.
With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.