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Online Marketing Institute's - Digital IQ™

The Online Marketing Institute's, leader in Digital & Social Media eLearning education, has a great way to get a litmus test of your own or your team's skills and knowledge when it comes to digital marketing.

What's your digital IQ?

OMI's Digital Marketing IQ Assessment measures the skills and knowledge necessary to succeed in digital marketing. This IQ testing methodology is built upon years of experience and will evaluate your digital marketing knowledge in relation to others, both at your level and in your field. This is also available for entire teams to assess strengths and weakness for marketing teams, various global offices and company wide.

As digital continues to change, knowing where your strengths and weaknesses lie has never been more important. Complete this self-assessment (Digital IQ) to identify the areas where you need improvement. This is a universal test of knowledge broken down by 8 disciplines.

Topics Include:

  • Social Media
  • Search Marketing
  • Content Marketing
  • Marketing Automation/Demand Generation
  • Web Analytics
  • Email Marketing
  • Mobile Marketing
  • Digital Advertising & Affiliates


Your final score report will include an aggregate IQ, encompassing all areas of the test, as well as sub-scores for each topical area. This is a fun way to test your knowledge while also revealing your strengths and weaknesses to help plan your professional development track.

Finally, this can help on both individual basis as well as building custom curriculum and programs for various teams.

  • Great way to get a handle on individual or teams strengths and weakness
  • Great for interview or on-boarding to understand what new employees need help on and if they are a good fit for your organization
  • Great way to figure out where to focus your efforts to sharpen skills


Are you ready to start you Digital IQ Test?

Learn how to get your Digital IQ scorecard

Test your own or your team's skills and knowledge when it comes to digital marketing.

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I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.   

John Baker

Global Vice President, Digital