Email Marketing » Email Marketing Tactics
Email Marketing Tactics
You will learn...
- How to optimize email for the preview pane, how to get your email to look the same in all browsers, and how to improve deliverability
- Sender and subject line best practices
- How to leverage personalization to significantly increase conversion and relevancy
- Examples of successfull email campaigns that you can apply to your digital strategy today.
Improve your email marketing results.
Everybody uses email marketing, but not everybody does it as effectively as they could. Learn advanced tips to make your email marketing more effective.
There are numerous issues surrounding email marketing. From creative and offer to list building and timing, this class covers what you need to know to take your email marketing to the next level. With several examples and case studies, you will get a thorough overview of email best practices.
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Founder and President, Beasley Direct Marketing
Laurie has more than 25 years experience in direct and interactive marketing. Prior to forming her own direct marketing agency, she was direct marketing manager at Borland International. As one of the founding members of Borland’s direct marketing team, she helped grow the company’s direct marketing revenue from zero to a multi-million dollar business. For the past nineteen years, Ms. Beasley has been the founder and president of Beasley Direct Marketing, Inc., a full-service agency providing strategy and creative execution for integrated direct mail, print advertising, email, and Internet campaigns. Laurie is a frequent speaker on direct marketing topics at conferences, which most recently include the American Marketing Association, Direct Marketing Association, Business Marketing Association, and LA Direct Marketing Expo. She is the recipient of several awards for integrated marketing campaigns, which featured outstanding creative and exceptional ROI, including the Echo, Summit, Pioneer, Silver Pyramid, Communicator and Caples awards. She is President of The Direct Marketing Association of Northern California Chapter www.dmanc.org and a professor of email marketing at UC Berkeley Extension and Direct and Email Marketing at UCSC Extension. |
| Title | Duration | |
|---|---|---|
| Introduction | 10:59 | |
| Improving Email Creative | 7:29 | |
| Subject and From Lines | 7:34 | |
| Email and Social Media | :59 | |
| Frequency and Timing | 4:36 | |
| Optimizing For Previews and Blocked Images | 8:50 | |
| Personalization and Relevance | 8:20 | |
| Triggers | 7:36 | |
| Importance of the Offer | 6:46 | |
| List Building Tactics | 5:07 | |
| Multi-Channel Email | 5:01 | |
| Using Video Effectively | 1:41 | |
| Getting Through Spam Filters | 9:24 | |
| Consistency On All Browsers | 23:18 |
Class Information
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