Social media marketing classes show marketers and business owners how to successfully market their brand on Google+, Facebook, YouTube and more. This YouTube marketing class offers strategies for using YouTube to expand your brand’s online presence and reach key demographics. By offering tips and techniques on improving and optimizing YouTube videos, this class also highlights the benefits of using YouTube video marketing to increase SEO traffic and drive more conversions across multiple online and social media channels. Marketing professionals know how to optimize their YouTube videos, improve video content, and add or post an attention-grabbing channel trailer that will increase positive business outcomes. In this YouTube marketing class, YouTube Marketing 101, led by Liana Evans, you will get the basic tools and best practices necessary to incorporate YouTube video content into your overall social media marketing strategy.