Social media marketing instructor Liana “Li” Evans teaches YouTube marketing tips as well as content marketing strategies through the Online Marketing Institute (OMI). Li is the author of the social media marketing book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media and she is the co-founder and CEO of LiBeck Integrated Marketing. Li is an established online marketing industry veteran with over 15 years experience specializing in search marketing and social media marketing. Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross-channel tactics cohesively.
Li was the search engine optimization (SEO) and social media marketing architect for such companies as QVC, Comcast (Fancast), and several other different sized companies. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.