Testing, Behavioral Analytics & Metrics Best Practices
How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.
About this Class
44:01
Minutes of education
0
Video Lessons
Instructor
Tami Dalley
Vice President, Analytics & Insights
Outgoing, industry thought leader with over ten years of international experience in marketing, strategy and web analytics. Capabilities include online measurement and web analytics, campaign measurement, sales analysis,A/B and Multivariate testing, customer profiling and business forecasting. A talent for seei more.
What’s New
