In this course, learners will be able to define what matters to search engines and how content plays a role, describe semantic search vs keywords and how to structure your content for maximal results. Learners will also be able to describe how volume, veracity, frequency and recency impact SEO. This course will give learners a technical understanding of SEO as it aligns with their content marketing strategy.
Objectives
- Define what matters to search engines and how content plays a role.
- Locate keywords, keyword phrases and trending topics.
- Describe naming, meta tags, alt tags and meta descriptions for optimizing content.
- Describe how linking and tagging effect SEO.
- Describe how volume, veracity, frequency and recency impact SEO.
About this Class
35:06
Minutes of education
3
Video Lessons
Instructor
Mardy Sitzer
Walking away from corporate America in 1993, Mardy Sitzer began her venture as an entrepreneur building a design and marketing firm. As a Certified Inbound Marketing Professional armed with passion and experience, her goal has always been to level the playing field for businesses by leveraging technology for so more.
What’s New
