You will benefit from this practical course by learning all about Facebook Insights. Learners will be able identify the main elements of Overview Page, describe other elements of Facebook Insights panel like: Likes, Reach, Promotions, Messages, etc, and explain how the engagement rate works. This course is vital for measuring your social media strategy on Facebook.
Objectives
- Define Facebook Insights
- Explain the areas in which Facebook Insights helps to improve your performance
- Describe the navigation of the Overview Page
- Identify the main elements of Overview Page
- Identify and describe other elements of Facebook Insights panel like: Likes, Reach, Promotions, Messages, ecc
- Examine the most important data for content strategy
- Explain how the engagement rate works
- Analyze video analytics
- Identify elements to build a great social media strategy
- Recognize that Facebook introduces new functionality and revamps the dashboard every quarter – there’s a need to follow up
About this Class
20:23
Minutes of education
4
Video Lessons
Instructor
Dagmara Sitek
Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strateg more.
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