Welcome to week 2 of the Best of Online Marketing blog series. From the Facebook IPO to our Optimize webinar with Lee Odden, here is our recap of what you need to know this week to optimize your own online marketing results.
According to a recent study by HubSpot, LinkedIn is 277% more effective for lead generation than Twitter and Facebook. Now the question is, how can you actually use the network for your own lead generation efforts? Start by creating your own LinkedIn group, and sending email announcements. Learn more on the HubSpot blog.
Is Social Local Mobile Right For Your Business?
SoLoMo (social, local, mobile) is all the rage these days. But is it right for your business? On Social Media Examiner, Jamie turner shares 3 quick steps for determining if tapping into the local market is a good idea, how to get started, and best practices for SoLoMo campaign success
Can Facebook Really Beat Google? [Infographic]
Sure, Facebook might be worth 100+ billion dollars. But is adversing on Facebook really more valuable than advertising on Google? Not yet, according to this infographic on the Wordstream blog. With the ability to reach 90% of all internet users (vs. only 51% on Facebook), Google is here to stay.
How to Optimize Your Facebook Timeline
While Facebook Timeline launched in March, many marketers are still trying to determine the best way to use it for their business. Head over to MarketingProfs, and discover how 6 brands are taking advantage of the latest enhancement, and how you can, too.
Optimize This! 5 Questions on Content Strategy with Lee Odden
Content is king. And one of the industry’s leading pioneers in integrated content strategy is Lee Odden, CEO of TopRank Marketing and author of the new book Optimize. To get a sneak peek of his new book, we picked his brain on blogging, lead generation, SEO, and more. See what he had to see right here on the OMI blog.