Welcome back to our Best of Social Media roundup—our favorite posts from the past 7 weeks. This week, use Google+ for your business (consistently, at least!), improve your Facebook ads, create your own Superfans, and more.
How to Create Superfans
JetBlue has them. Virgin America has them. Even Zappos has them—the Superfan. Consumers who are passionate enough about your brand to promote it themselves. But how do you create your own Superfans? Dave Evans shares the unique characteristics of a Superfan, and how your company can create a culture of Superfans, too.
10 Examples of Effective Facebook Ads
Why You Need to Use Google+ [Infographic]
Still not using Google+? You should. Over on the Unbounce blog, Oli Gardner shares how your business can take advantage of Google+, with the help of a nifty infographic. Discover how Business Pages allow you to enhance your brand, quick tips for Google+ success, and more.
Why You Should Try Twitter Search
The next time you decide to do some research on Google, consider using Twitter instead. In this blog post on MarketingProfs' DailyFix, discover how you can use Twitter search to learn about a specific topic, research a product, or get the scoop on a company (and your competitors).
Tips for Measuring Social Media Performance
Improve Your Social Media Marketing July 12 - August 16 at our Social Media Intensive
Develop successful, high-performance social media marketing campaigns with our Intensive Program. In just 6 short weeks, you’ll learn how to successfully drive meaningful business results on Google+, Twitter, Facebook, and Pinterest as OMI’s lead instructors teach you the most effective tactics and best practices for social media marketing success. Learn More.