Mobile PR is such an important part of the Digital Marketing mix, I decided to watch the related class, Mobile PR, at the Online Marketing Institute. Below is a quick summary of what I learned that may be helpful to those looking for a snapshot of what's possible in Mobile PR and why it is so important.
What: You’ll learn the elements of Mobile PR, or the art of telling your company story direct to mobile users. By producing timely, reliable, and visual content you’ll be able to grab the attention of mobile users, driving traffic to your mobile website and interaction among your customers.
Why: The percentage on mobile users is growing. So much, in fact, 91% of all US adults have mobile phone in arms reach 24/7.
When: Available on-demand, through the Online Marketing Institute’s eLearning library. Sign up for your 30-day free trial today for immediate access.
Class Title: Mobile PR
Instructor: Lisa Buyer, Social PR Author, Evangelist, and Journalist, The Buyer Group
Description: Considering the staggering numbers of people checking news via a mobile device, the question to ask: Do you have a mobile-friendly public relations strategy in place? In this class, you will learn how to report and promote news that captures the attention of the mobile market.
1.) How to discover why mobile matters when it comes to delivering your news and the opportunities and actionable ways to reach the mobile user.
2.) Critical mobile PR takeaways to dial into the mobile market and understand which platforms to consider and how to set KPIS, benchmarks and prove ROI.
Learn more about what it takes to be an effective mobile marketer by enrolling in Lisa Buyer's Mobile PR class today!