On Monday, August 18th at 2:00pm ET, join the Online Marketing Institute, Business2Community, and 6Sense for a free webinar, "How To Increase Your Digital Marketing ROI Using Predictive Analytics".
If you’re a demand generation marketer, you’re executing various online tactics in order to create more demand for your brand and its products. Until now, the B2B marketing space has largely been a "spray-and-pray” approach—with marketers hoping their message hits the right person at the right time. B2B marketers no longer need to put up with marketing inefficiencies.
In this webinar, you will learn how today’s advances in predictive intelligence can give marketers competitive insight on which contacts and accounts to target; what the right cadence of touch-points is; and which channels should be used for maximum message delivery impact.
See more on the topic, in this post, "Predictive Intelligence: The Fuel for Successful B2B Marketing"
- How to evolve beyond “spray-and-pray” tactics to market more precisely using predictive intelligence
- Case study: How a multinational IT corporation improved its digital media tactics
- Five proven demand generation tactics that you can apply to your account and contact lists to help you nurture more precisely and close more leads
Related Class: Wrangling "Big Data" to Make the Best Marketing Decisions
This webinar will be presented by Zak Garner, Director of Customer Success for 6Sense. Zak is a dedicated marketing and business development professional with experience across B2B and B2C technology sectors. At 6Sense, Zak channels his passion for marketing technologies and strategic communications planning toward helping customers maximize their return on predictive intelligence. He is also focused on building 6Sense’s data and channel partnerships. Zak was recently named one of Direct Marketing News’ 40 under 40.