5 Tips for Managing Your Content Marketing Strategy

content marketing calendar, content marketing strategy, editorial calendar

August 14, 2014 by

More and more businesses are employing content creation and marketing methodology for increasing their audience. But churning out high-quality, engaging content with unfailing regularity requires proper planning and scheduling. A content marketing strategy helps a business attract, convert, and retain customers.


With multiple features in a business’ content marketing strategy like articles,  keywords, social media, etc., it becomes difficult to devote appropriate time to each one of them. Inability to track their progress can obstruct a business’ marketing efforts. Missed deadlines, poorly written content, and lack of proper content promotion can leave your audience disinterested and disengaged. Related class: Creating and Curating Content People Love

As a number of content creators, customers, and external influencers are involved in implementing this strategy, it becomes difficult to track all the stories being told and developed, and to monitor all their formats.

To ensure the content’s creation, drafting, and publishing as per a given schedule, using the right solutions becomes necessary. These should enable precise tracking of the tasks assigned to writers and others, so they can execute and complete them in a timely manner.

Some professionals track tasks through to-do lists or an actual calendar, but these cannot be shared among remotely-based team members. Since these are not effective for monitoring tasks and projects, better solutions are needed. 

The most effective tool for perfectly implementing content marketing strategy is the editorial calendar. It secures a business’ content strategy by enabling a firm understanding of its goals. It facilitates messaging, team collaboration, and effective publishing. An editorial calendar is not just about dates, though it is a fact that days, times, milestones, and deadlines are essential features in any editorial calendar. But these are just the foundation for achieving the higher objectives.

Tips for a Content Marketing Strategy

1. Clearly defining tasks, events, and milestones.

Tasks, events, and milestones in a content creation plan need to be elaborately defined and properly tracked. Team members need the calendar in a project management software for this. This will enable them to clearly view their tasks’ schedule, and the business is able to timely conduct its meetings and events.

2. Setting reminders for milestones.

Milestones have to be created for setting content publishing deadlines and scheduling meetings for resolving urgent matters. Businesses need to use the calendar feature in a project management solution for setting reminders in milestones so members subscribed to the milestones get notified about them in advance. This will allow them to know the exact time to publish content.

3. Elaborately describing tasks for their proper distribution.

Tasks need to be elaborately described for their proper distribution among team members. A business can use to-do lists in a project management software for their clear description so every member knows his tasks and their exact time of completion.

4. Resolving issues through proper communication.

Issues arising in a project need fast resolution. Discussions in a project management system enable members to readily raise any work-related issues, leading to speedy resolution. They can attach images and links for more clarity. They can communicate and collaborate instantly and informally through a project management tool’s live chat feature.

5. Using an editorial calendar for scheduling content-related tasks.

The team responsible for content production, publishing, and promotion needs to use an editorial calendar that can be set conveniently in a project management software. This allows every member to know the content production, publishing, and promotion schedule. They all are at the same page over a project. Thus, writers and others get the appropriate time for creating quality content.

Thus quality content gets created consistently with proper project planning and execution. Consequently, the SEO team’s efforts will pay off as intended.

Proper task delegation can be achieved so every member gets the right amount of work. Members are clear about their role and tasks, and their task performance can be monitored.

Team members can communicate and collaborate transparently and rapidly. The content created is diversified and can be promoted accordingly on various social media platforms. Members can share files and documents, they can access the same and updated information, they remain well informed about every new project development, and designs needed in articles can be reviewed promptly and precisely so these get approved fast and published with the content. This improves audience engagement.

Calendar software enables a business to create a perfect schedule for its content marketing projects and will facilitate their systematic and timely execution. Team members are able to regularly produce quality, appealing content and the people will better respond to the business’ needs. Consequently, its profitability and reputation will be boosted. Project management software enables the business’ team members to achieve this objective.

By using web-based project management software like ProofHub, content development projects can be properly scheduled, better organized, and smoothly executed. Thus, content marketing strategies devised by businesses can be successfully implemented, which will spur their growth in the long run.

The next step of content marketing success is to build your plan using personas, content mapping, storytelling, & content metrics. Learn the ropes in this Online Marketing Institute class, "Blueprint for Content Marketing Strategy"

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