Marketing Automation Fundamentals: How to Generate More Leads

how to generate more leads, marketing automation

August 12, 2014 by

Are you a small business marketer spending too much time and money chasing the new shiny objects rather than focusing on the fundamentals?

You are not alone. A staggering sixty percent of marketing automation implementations fail because they are not focusing on the key marketing practices that would ensure success.

Join us for a free webinar, “Foundations of Digital Marketing for Marketing Automation Success”,taking place on Wednesday, August 20th at 2:00pm ET. 

Kim Albee, President of Genoo, will review the fundamentals of digital marketing and show you how a marketing strategy that includes automated processes can help make your marketing easier and more effective.

Related Class: Marketing Automation Strategy for Lifecycle Management 

You will learn:

  • The different stages of the buyer’s journey and give examples of engagement
  • How to Segment and target through persona profiles – What are the essential questions you really need to know?
  • How to Generate leads with effective calls to action – What makes an effective call-to-action that your leads will respond to?
  • How to Build relationships with your prospects and customers – What causes your leads to trust you, and give you favored status when they are ready to buy?

Register NOW for this free webinar on Wednesday, August 20th from 2:00 - 3:00pm ET. 

Interested in more classes by lead & expert instructor, Kim Albee? Take courses like "Defining Your Target Marketing" and 'How to Build a Lead Nurture Campaign" to help you uncover the foundations of marketing automation and demand generation. 


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