The Social Video Starter Guide [infographic]

social video 101, social video marketing, video marketing, youtube 101, YouTube Marketing

September 16, 2014 by

When Susan Boyle performed her rendition of “I Dreamed a Dream” on Britain’s Got Talent in 2010, she did more than “dream a dream.” She became an Internet sensation. Overnight, her Youtube clip’s views were boosted by 500% in less than 12 hours after the TV show aired. By the end of the year, the Susan Boyle clip had over 120 million views. But the mysterious intrigue of the clip wasn’t just about Susan’s Boyle’s talent – it was about the magical video sharing that occurred. Video has the power to connect to audiences in ways Facebook posts or Tweets simply can’t get across.

Related Class: Video Marketing & YouTube 101

So if you’re looking to expand your company’s online following, and you’ve set up all your major social media accounts, your work is only half done. Online accounts like YouTube, Instagram, Vimeo and Google Hangouts are great ways to catch viewers’ attention and tap into their emotional side. In the ever-developing field of digital evolution, it is fundamental now to try and catch your targeted consumers’ attention spans for as long as it takes to get them to re-share your content. Here are some tips to maximize your social video success online in a respectful and creative manner:



It's clear that video offers customers a different platform to engage and learn about your brand. In this Online Marketing Institute class, Best Practices for Business to Business Video, you'll learn how to create, implement, and launch videos that drive B2B engagement. Successful B2B video marketing strategies often include; calls to action on YouTube, engaged informative video content, and fully optimized video pages. Optimized video content on various platforms like YouTube, for example, can increase organic visibility and brand awareness. Best Practices for Business to Business Video, instructed by expert in marketing, Leslie Drate, provides the tools necessary to properly optimize videos that will lead to increased video engagement and greater brand awareness.

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