There are few digital realms that captivate more people these days than social. The social space is an evocative one. Social media can be rather personal. This makes it fundamentally intriguing, allowing people to peek behind the curtains of our lives - or rather, our companies lives. Whether we portray an authentic image is up to us, but - that notion of transparency is why our customers love to visit us in our ‘social homes.’ They walk through our social doorways to get to know the product more deeply, see how human our organizations are (or aren’t), and interact with whatever useful and free content we’re happily providing. And, as the age old psychological phenomenon reveals, proximity breeds affection and attention, so it behooves us to to build social homes wherever the customer might wander. The same side of that coin a mantra worth repeating: as marketers - we must always, always watch new and emerging channels. New and emerging channels are likely where our audiences are - or in the least, exploring. Their actions, interactions, engagement, disengagement, can give us incredibly useful information on what our potential customers are - and aren't interested in, and of course, where the eyeballs are, at any given moment.
With that, here are a few emerging social channels to watch in 2016.
Hyper: Instagram and reddit got married, and had a baby...meet hyper.
With Hyper, user post images directly to areas that interest them. Others who have previously subscribed to that interest area, will get notified. Users provide instant feedback in the the form of up votes and down votes. Hyper still feels a little shaky where UX is concerned but - by taking some of the most popular features from other highly successful social media forums (photo heavy, hashtags, voting, and geographic tagging), hyper may be poised for a ton of growth and eyeballs in 2016.
Blab: Live streaming - that doesn’t suck.
Blab is simple, intuitive, and provides a higher sense of engagement than Google hangouts in that it is outfitted with a panel for live chat on the left, and a panel to tweet on the right. The medium also limits guests to 3 people, with an option for one of those seat to be left open for a “call in” during the blab. This cultivates a sense of exclusivity, unlike Google hangouts, where you can host up to 10 video participants. And unlike Facebook mentions, Meerkat and Periscope, Blab is not limited to mobile only. Further, it’s easy recording feature has made it relatively popular tool for use in podcasts, after shows, interviews etc. Blab’s versatility, simplicity, built in live chat and social integrations, might just be enough to position them as a leader in live streaming in 2016.
photo cred: https://blab.im/about
Peach: Making social media … more addictive?
Crafted by the creator of Vine, Dan Hoffman, peach is a new app that some are claiming might be ‘the one to take on the giants’, (read:Facebook, Twitter). For those who enjoy social media (most of us) peach is intriguing in that is ups your potential ‘social creativity’ by acting as your social media assistant, pulling images, gifs, songs, moods, emoji etc., based on “magic” words typed by the user. Still, it’s lack of timeline and inability to follow those who aren’t friends, leaves me questioning its’ realistic lifespan.