Creating stellar content should be the prerequisite for any blog. But is that really enough to boost your blog presence?
Given the millions of blogs floating over the net, it’s even challenging for your great content to attract a pretty number of readers. It happens to all of us, a piece we expect to be a blockbuster falls short.
Still, if you implement these ideas below, you’ll be well on your way to a more popular, traffic driving blog.
Increase the Number of Articles You Post
Quality content is a given, but not enough alone. According to Hubspot, websites that post over 16 blogs in a month get 3 times more traffic than those having 0-5 blogs posts monthly. Further, having more than 400 blog posts is said to double traffic over those having between 300 to 400 posts.
Similarly, online marketing Guru Neil Patel has found that increasing the number of blogs you post per week can significantly grow your monthly visitors.
Simply put, more blog posts on your website means more visitors. Many recommend publishing 2 or more articles a week. Make sure to keep some blog posts long form, meaning about 2,000 words, so they can be easily cached by Google or other search engines.
Tweak Your Social Media Sharing
Social media can play a crucial role in the visibility of your blogs. This means building an effective social media strategy by targeting similar interest groups, networks, and pages to share your blogs. Stick to the basic principal of constant post updating and uploading.
Put an Emphasis on Guest Posting
Guest posting is the good way to increase your following. Find other websites or blogs that seem to have a good ranking and see if the editor is open to you placing a link to your website either in middle of the content or in the author bio. These links will drive traffic to your website, improving your site visibility. Besides dropping the website links, you can give the links to your social media profiles. Needless to say, if a reader likes your blog, they may think to follow you on your website and social media networks.
Choosing the right blogging site for guest posts can make the difference. Here are some tips from Kissmetrics for what to look for in a blog or website you want to guest post to:
- Must Have Good Ranking and Traffic
- Must Be of Your Genre
- Must Have Engaged Readership
- Must Have Active Blog Owner
Use Videos for Your Tutorial Blog
Apart from the textual content, a video is an impactful tool for engaging the reader. If your post is tutorial in nature, consider including a video summarizing the post. This increases engagement and SEO.
Make Your Newsletters Powerful
Email newsletters are not only beneficial for your web traffic but are great lead generators. If you’re a product based company an email newsletter is a must. All you need to pump it up is an active blog, and RSS feed and good pop up technique.
Switch to Responsive Design
Searching the net with mobile phones or tablets is common place. So, ensure your blog is responsive, thereby making it fit for every screen. Google has started rewarding mobile friendly sites in its SERP rankings. In other words, mobile ranking is crucial for your blog to be in the Google’s good graces.
Link to Other Bloggers in Your Article
Link to other blog posts or bloggers in your article and inform those blog owners or authors about your article via email, asking them to share. it’s a win-win situation for both of you.
Include Expert Opinions in Your Posts
Adding expert opinions gives your post/blog extra dimension. For example, if you are writing a medical blog on child diseases, adding a pediatrician’s commentary can add credibility to your post. Similarly, you can compile the opinions of different authors on any product launch or services. You can then ask the featured blogger or expert to spread or share the post. As a result, your website receives more attention.
Although some of these tips can take time, when taken together, you’re bound to be rewarded by new traffic and new leads. Good luck!
Author Bio: Varun Sharma is a Co-Founder at KVR WebTech Pvt. Ltd., one of the fastest growing seo companies in Chandigarh, India. He analyses Digital Marketing strategies, trends and practices emphasizing Mobile, SEO, Social Media and Content Marketing. You can follow him on Twitter and Facebook.