Editor’s note: To celebrate the launch of our New Content Marketing Certification, we've created an infographic to help you visualize the team, strategies, techniques and tactics you need to develop a successful Content Marketing strategy that will drive sales, engage consumers and improve ROI.
More than 3.5 billion pieces of content are shared each week on Facebook alone, and according to Technorati, 15% of bloggers spend ten or more hours each week blogging. With so much content on the web, it’s no wonder there is high demand for content marketing strategists.
The Online Marketing Institute is focused on providing you with the latest insights into digital marketing. Illustrations are a simple and exciting way to educate, so in the spirit of practicing what we preach, we've created an infographic to simplify the complex domain that is content marketing strategy.
Some key takeaways:
- Content marketing is not limited to blog posts. Content can be published on micro-blogging networks, social media, apps for smartphones, or even in the form of audio podcasts. Wherever there's a crowd, there's a way to build your audience.
- Channels to distribute content include your own website, forums or wikis, but it's beneficial to expand by strategically paying for spots on existing platforms. High quality content will end up on unaffiliated, third party sites, which is a massive boost to your brand.
- Content marketing requires a diverse skillset. You should evaluate and utilize the talents that already exist in your company, and outsource where your workflow needs expanding.
- Effective content marketing strategy requires an in-depth understanding of your target audience, which can be constructed using buyer personas. Combining data analysis with your company goals allows you to segment the group of people who will appreciate your content the most.
- Almost all online content is found with the aid of Search Engines. SEO optimization is the most powerful way to build a widespread reach for content that lives on your own platform.
We hope you find this graphic useful and informative: