In the past five to ten years, marketers have seen the emergence and convergence of mobile, local and voice search as significant marketing opportunities. Phones and other personal devices contain artificial intelligence-powered personal assistants (Siri, Alexa, Google Assistant, Cortana, Bixby, etc.) which, enhanced by machine learning, can connect users with timely answers to questions, recommend products or services, and facilitate purchases. Voice search provides an opportunity for smaller companies to play in a crowded and competitive space: the coveted top of search results. From this webinar, you will learn how to create and optimize content on your website Google will find worthy of position 0 and voice search visibility.
Social media and search marketing strategies such as conversion optimization plans are taught by Kent Lewis through the Online Marketing Institute (OMI). With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his searc... more.
Stay ahead of the fast-changing world of digital marketing with training that paves the way for personal and business success.
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