What you will learn:

• Identify content marketing channels and optimize content for each
• Identify the key components to developing a content marketing strategy
• Understand the difference between owned, earned and paid content marketing channels
• Recognize the types of talent needed to produce quality content and budget considerations
• Understand semantic search vs. keywords and how to structure your content for maximal results
• Improve niche and local search and how to plan successful content
• Define and map personas and prospects

… and much more.

By completing this course, you will be able to:

• Define mediums and channels and align them to your  audience and buying stages
• Describe successful missions and goals as it relates to content marketing
• Identify key ways to optimize your content
• List the 4 key elements of a strategic plan for content marketing