Introduction to Blogging Certification
A blog is a magnet that attracts visitors to your website and helps you to build trust with your audience. By following a proven, tried-and-tested process, your blog will generate significant traffic to your website and drive more sales for your business.
The Blogging Certificate course is designed to teach you blogging best practices that will help you build a highly successful blog.
The course consists of 13 classes, covering a wide range of topics that are important if you want to achieve blogging success. At the end of the course, you will have the skills that you need to be an effective blogger who knows how to set goals and achieve them.
You will learn how to:
- use relevant tools to research competitors’ content
- perform keyword research
- write the perfect blog post
- optimize your content for Google
- Tips for using video and images on your blog
- get your blog content shared on social media channels
- build relationships with influential bloggers
- build your presence on social media to support your blogging strategy
- convert your blog traffic
- monitor and analyze your results.
Each class takes you through a step-by-step presentation on what you need to do and how it can be done. It will also include video tutorials, with demonstrations on how to use the tools that are mentioned in the class.
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.
“Conversion” is the process of converting Web traffic to leads and sales, and Conversion Sciences brings this ability to businesses of all sizes.
Brian began by developing open source analytics systems for companies seeking to build their online channels.
Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA’s Converge Conference.
He has developed workshops for professional organizations such as the Direct Marketing Association and Webmaster World. He is a frequent guest on Webinars focusing on online marketing and conversion.
Brian is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Ian is the founder of RazorSocial, one of the world’s leading sites for social media tools and technology. Ian speaks internationally on social media, writes for some of the leading social media blogs in the world and is often quoted in media such as the New York Times. As an award-winning tech blogger, Ian has also been published on Social Media Examiner, Huffington, Business2Community and many other high profile sites. Ian is one of the trainers for the Social Media Examiner online Success Summit and will also be a speaker at the Social Media Examiner Conference in San Diego in March 2014.
Still have questions?
We're here to answer your questions about certifications. Submit your inquiry below and we'll get back to you by the next business day.
Learn the latest in digital marketing with access to hundreds of classes
Start your free trial to learn the most effective digital marketing practicesStart my free trial