SEO Certification

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Overview

Drive Relevant Traffic and Increase Your Page Rank on Search Engines

The top ranking position on Google gets clicked 42.13% of the time – that’s 8.5 times the amount clicks the number five position receives! Search engine optimization is one of the best investments a company can make in that it provides a means for it to be visible and established. Being found on Google and other search engines touches every part of your marketing strategy, which is why companies continue to increase spending on search engine marketing resources.

In association with leading research firms and industry associations, the Online Marketing Institute has developed in-depth, advanced SEO training and website optimization, geared specifically toward marketing and Internet professionals who wish to expand their organic presence, quality scores, and relevant traffic.

Certification Benefits:

  • Develop a strong understanding of SEO, including tools, strategies and best practices.
  • Apply proven SEO methods to organically generate relevant keyword phrases for your site.
  • Receive SEO credentials in less time and money than a degree would require.
  • Be recognized for your SEO expertise and commitment to your evolving your skill set.

What You’ll Learn:

  • How to leverage industry-standard keyword research tools to organically and continuously determine the most relevant keyword phrases for your site.
  • Create a site wide diagnostic and make specific recommendations for resolution.
  • Learn about server settings, proper indexing of all pages, and the elimination of any perceived duplicate content to ensure optimization efforts.
  • Optimize content for each page identified in the keyword map, ensuring keyword density falls within acceptable parameters.
  • Construct unique title and meta tags to target KWPs.
  • Build internal and external link structures to optimize visibility on search engines and drive traffic.
  • How to measure SEO campaigns via analytics and determine opportunities for growth.
  • Conduct a content audit and assessment to optimize keyword reach and categorization of each page.
  • Increase your Google page ranking by editing your site based of analytics insights.
  • Recognize the value of YouTube as one of the largest search engines and optimize video content.

FAQ

The regular cost of this certification is 859.00.
Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 30-60 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of about 30 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Upon completion, OMI will send you a digital certificate via email.
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
At this time, most course content and other reference materials are not offered directly.
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.
The Online Marketing Institute has been involved in online education for over 10 years. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.

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