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Level 2: Social Media Marketing Certification

The Social Media Marketing Certification course from OMI shows you how best to reach the more than 1 Billion users on Facebook and 200 million users on Twitter. In the U.S. alone, there are over 130 million users on Facebook and over 50 million on Twitter. With so many social media users, isn’t it time you learned how social media can help expand your reach, increase your brand’s social media exposure, and drive quality social media engagement that leads to revenue?

What is in the course?

The online Social Media Certification course from OMI contains social media training sessions covering the following topics:

  • Introduction to Social Media Marketing
  • YouTube and Video Content Marketing
  • Blogging Fundamentals
  • Facebook, Twitter, and LinkedIn Marketing
  • Instagram and Pinterest Marketing
  • Google+ Marketing
  • Social & Display Retargeting
  • Social Media Content, SEO and Measurement

The Social Media Marketing certification program contains 10 classes and more than 6 hours of social media class instruction, all of it delivered online at your convenience. Not only will you learn how to strategically leverage social networks, you’ll learn the why’s and how to’s of effective social media that will help you find a new job or grow your business.

 

Building Your Social Media Marketing Skills

As the social media field becomes more crowded, these skills are more crucial than ever. It’s not enough to simply post new product announcements on Facebook or Twitter; marketers need to command attention, craft relevant informational content, and engage in authentic and non-spammy ways. Behind the scenes, a deep understanding of platforms, content creation, lead generation, and measurement are just a few of the areas marketers must juggle.

OMI’s Social Media Certification program is unique in that it builds to specifically address these needs for the business professional and marketer. Upon completion, you will be well-rounded in your knowledge of all social media, understand the baseline principles that drive success on any platform, and have the skills to impact ROI. Most importantly, you’ll learn to develop a strong underlying strategy to focus your time, efforts, and budget—so social media doesn’t turn into a chaotic free-for-all.

 

5 Key Takeaways from the Social Media Certification Course: 

  • How to be a part of the conversation, social media marketing foundations, as well as latest statistics, benefits, and recent case studies.
  • Integrate and execute effective social media campaigns to increase brand awareness and drive sales.
  • Develop practical strategies to position your brand and generate leads.
  • Utilize tools and tactics that will help you measure engagement and ROI.
  • How to manage your own brand and develop a personal social graph that can help you win business or get hired.

Curriculum

Part 2: Content Marketing Strategy for Social Media

Part 3: Video Marketing & YouTube 101

Part 4: Introduction to Blogging

Part 5: Fundamentals of Facebook Marketing

Part 6: Twitter Marketing 101

Part 7: LinkedIn Marketing 101

Part 8: How To Use Instagram for Mobile

Part 9: How to Set Up Social & Display Retargeting

Part 10: Understanding Your Buyers and How They Purchase

Final exam

Social Media Marketing Certification

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Hours of education

10

Video Lessons

Format

  • After each lesson, there is a short quiz.
  • At the end of the entire course, there is a final exam.
  • Upon passing, a certificate of completion of awarded.

What’s New

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