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Level 2: Web Usability

Making Dollars and Sense from Usable Web Design

With the website being the first representation of a company, visitors assume that if your website is dysfunctional, so are your products and services. But user experience and efficient website design has much more of an impact than just branding. Research shows that usability has a direct affect on sales and conversions with percentages reaching up to 225%, which means the stakes are especially high for ecommerce businesses.

As the digital age continues to evolve, consumers expect websites to be usable and informative. Consequently, more and more companies seek out qualified user experience professionals to maximize online marketing, help improve ROI and appease customer needs and desires.

In association with leading research firms and industry associations, the Online Marketing Institute has developed practical usability training and professional guidance on how to design for users needs and leverage variables pertaining to human-computer interactions.

Certification Benefits:

  • Develop a strong understanding of user experience design, including tools and strategies that will help you analyze business opportunity.
  • Learn how to evaluate, measure, and improve websites with proven design and usability tactics and strategies.
  • Receive web usability credentials and valuable skills in less time and money than a degree would require.
  • Be recognized for your web usability expertise and commitment to evolving your skill set.

What You’ll Learn:

  • Review the fundamentals of usability, user-centered design, and user experience with close detail to human-computer interactions.
  • Understand how humans interact with computers and the psychology of memory and attention as well as user conceptual models.
  • Realize the distinction between tactical usability and strategic user experience.
  • Analyze websites for design iteration and validation and user-centered agile methods.
  • Design sitemaps, lo-fidelity sketches, wireframes, page/screen type patterns, and more.
  • Discover the value of measurement and testing, such as group usability walkthroughs, IA tree testing, tandem testing and closed card sorting.
  • Learn how humans process information and make decisions and how to translate these actions into usability design.
  • Implement key data gathering techniques, such as contextual inquiry and interviewing, task identification and analysis, and persona definition and evaluation.
  • Interpret data to drive improved performance and organizational changes via conversion, stickiness, satisfaction, and ecommerce metrics.
  • Develop an overarching strategy for user experience design for each page.


Part 2: Deeper Dive in Human-Computer Interaction

Part 3: The High-Level Process of User-Centered Design: Deeper Dive in Human-Computer Interaction

Part 4: Discovering and Designing For User Needs

Part 5: Methods for Iterating And Validating Your Design

Part 6: Translating the Data to Dollars

Part 7: Strategic User Experience Design

Part 8: Landing Page & Conversion Foundations

Part 9: B2B Website Design

Part 10: Landing Page Optimization

Part 11: E-Commerce Testing To Dramatically Lift Sales

Final exam

Web Usability


Hours of education


Video Lessons


  • After each lesson, there is a short quiz.
  • At the end of the entire course, there is a final exam.
  • Upon passing, a certificate of completion of awarded.


Three Payments


One Payment


Andrea Fryrear's picture

Andrea Fryrear

Agile marketing coach, keynote speaker, and the author of “Death of a Marketer.”

President and Lead Trainer for AgileSherpas, where I spend most of my time helping marketing teams transform the... more.

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