⟵ Back

Planning SEM Campaigns: Establish Goals & KPI’s

Start your free trial

In this course, students will learn how to plan the initial elements of a paid search campaign. We’ll cover how to establish goals and KPIs, plan conversion tracking requirements, and determine the appropriate budget. This course is relevant for students who want to learn the initial steps of planning a paid search campaign.

About this Class


Minutes of education


Video Lessons


  • Lorem ipsum dolor sit amet, consectetur adipisicing elit,
  • sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
  • Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.


Ty Martin's picture

Ty Martin

Ty Martin is an award-winning digital marketing strategist, product developer and team leader who has driven growth for numerous B2B and B2C companies including Symantec, AAA, Gap, Clorox and PetSmart. His company, Ad Bacon (www.adbacon.com), delivers innovative technology and expertise that enhances search, so more.

What’s New

Your evolution starts here. Try our classes for free.10 day free trial

10 day free trial