Leveraging Analytics

  with Bill Bruno

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Class Overview:

Learn (or refresh) the basics of what the discipline of web analytics is, and what it should be doing for your company.

What You'll Learn:

  • What kinds of questions your web analytics should be able to answer
  • The critical success factors for a web analytics program
  • The three methods of collecting data, as well as the pros and cons of each
  • How to determine which of the four stages of the web analytics maturity model that your company is in, and how to progress to the next stage
  • A comprehensive list of resources for future study of web analytics