Testing, Behavioral Analytics & Metrics Best Practices
How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.
What You'll Learn:
- The basics of testing, including testing strategies
- The solution to testing different variables for different measures of success: weighted metrics
- For which products weighted metrics work well
- How to use goal reports, available in any analytics tool including Google Analytics, to identify the relationships between online behaviors and leads
- How to apply weighted metric optimization methods to PPC and SEO