Class Overview:

How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.

What You'll Learn:

  • The basics of testing, including testing strategies
  • The solution to testing different variables for different measures of success: weighted metrics
  • For which products weighted metrics work well
  • How to use goal reports, available in any analytics tool including Google Analytics, to identify the relationships between online behaviors and leads
  • How to apply weighted metric optimization methods to PPC and SEO