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Testing, Behavioral Analytics & Metrics Best Practices

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How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.

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Minutes of education


Video Lessons


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Tami Dalley's picture

Tami Dalley

Vice President, Analytics & Insights

Outgoing, industry thought leader with over ten years of international experience in marketing, strategy and web analytics. Capabilities include online measurement and web analytics, campaign measurement, sales analysis,A/B and Multivariate testing, customer profiling and business forecasting. A talent for seei more.

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