Class Overview:

The world of digital analytics is changing quickly. In this class, Google’s own analytics evangelist discusses three important ideas you need to incorporate into your analytics organization to stay ahead of the digital measurement curve. Plus, we dive deep into the ways Google Analytics is evolving to tackle these challenges and opportunities.

What You'll Learn:

  • Why digital measurement is changing due to the rapid evolution of new technologies (e.g. mobile, bandwidth, etc.)
  • Why you should take a three-pronged approach to measurement: holistic, full value, and active
  • How to think about customer measurement across all digital touch-points
  • Why attribution modeling will play a major role in marketing decisions