E-Commerce Fast Track


This fast track makes it easy for anyone in the digital space to understand the fundamentals of e-commerce in the growing digital space. Following and completing this track will give you the quickest and most direct route to understand the benefits of each e-commerce practice and how it will drive business results.


Paid Search

Google Shopping, Bing Shopping, Google AdWords, and Retargeting.

Optimizing Search Rankings

Increase your presence in search results and learn how to stand out in the e-commerce space.

Social Advertising

Facebook newsfeed ads, Retargeting options, and increasing e-commerce traffic with social presence.

Measurement and Testing

Google Analytics, measuring ROI, and testing options to increase traffic to your e-commerce site.