E-Commerce Fast Track

Overview

This fast track makes it easy for anyone in the digital space to understand the fundamentals of e-commerce in the growing digital space. Following and completing this track will give you the quickest and most direct route to understand the benefits of each e-commerce practice and how it will drive business results.

Classes

Paid Search

Google Shopping, Bing Shopping, Google AdWords, and Retargeting.

Are you taking advantage of all the opportunities available in paid search for ecommerce sites? There are a variety of advertising options ecommerce sites should be leveraging, including Google...

Optimizing Search Rankings

Increase your presence in search results and learn how to stand out in the e-commerce space.

SEO can be especially challenging for ecommerce sites due to high competition. Learn the basics of SEO and effective tactics for ecommerce sites to stand out from the crowd. Discover creative...

Social Advertising

Facebook newsfeed ads, Retargeting options, and increasing e-commerce traffic with social presence.

Ecommerce sites should not ignore social media advertising to reach new consumer audiences, especially the laser-targeting Facebook advertising provides. Learn about Facebook advertising options,...

Measurement and Testing

Google Analytics, measuring ROI, and testing options to increase traffic to your e-commerce site.

Ecommerce presents the unique opportunity to measure digital success all the way through to the sale, providing definitive ROI for marketing efforts. Find out the best way to set up and measure...