Digital Fundamentals Learning Fast Track

Overview

This fast track makes it easy for those new in the digital space to understand the foundations of digital marketing and the implications of each area such as content marketing, social media and email marketing. Following and completing this track will give you the quickest and most direct route to understand the benefits each area in digital marketing can produce and what will drive business results. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.

Classes

Introduction to Digital Marketing

If you are new to digital, this is the ideal place to start.

Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will...

Defining Your Audience Digitally

A digital destination is a place online where a target audience can interact and learn more about a brand. This class details five types of destinations and uses real brand examples to demonstrate...

The Digital Customer Journey

The world of digital analytics is changing quickly. In this class, Google’s own analytics evangelist discusses three important ideas you need to incorporate into your analytics organization...

Defining the Digital Drivers

Drivers are the messages that inspire people to visit a brand destination. In this class, we review all of the primary types of drivers and how to use them to reach the right audiences. We also...

Web Analytics Fundamentals

Foundations of Web Analytics- Begin your learning by focusing on the end. You’re going to be measuring and reporting on your digital marketing efforts. So before you learn about each of the...

Social Media Fundamentals

Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking...

Content Marketing Fundamentals

Content Marketing Definitions: Why Content Marketing?- Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide...

Email Marketing Fundamentals

Email Strategy Development- Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.

SEO Fundamentals

Search Engine Optimization is crucial. Ensure that your customers can find you using organic search.

Digital Advertising & PPC Fundamentals

This section will explain core Pay Per Click Advertising concepts from the different kinds of PPC to a review of the auction model, ranking algorithms to post-click activity. It will also cover...

How To Section

Watch these classes to show you “how to” get started with any efforts in digital marketing.

In today’s digital world, it is important to understand how to properly run and manage a social media campaign on Facebook. It is critical to understand why having your own business page on...

The Google Analytics platform is always evolving. What are the latest capabilities of Google Analytics? Find out in this class.

Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires,...

Like gasoline, landing pages are powerful but volatile. They can power the engine of your online or burn through leads with little to show. When done right, landing pages will reduce the cost of...