Digital Fundamentals Learning Fast Track
This fast track makes it easy for those new in the digital space to understand the foundations of digital marketing and the implications of each area such as content marketing, social media and email marketing. Following and completing this track will give you the quickest and most direct route to understand the benefits each area in digital marketing can produce and what will drive business results. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.
Introduction to Digital Marketing
If you are new to digital, this is the ideal place to start.
Defining Your Audience Digitally
The Digital Customer Journey
The world of digital analytics is changing quickly. In this class, Google’s own analytics evangelist discusses three important ideas you need to incorporate into your analytics organization...
Defining the Digital Drivers
Web Analytics Fundamentals
Social Media Fundamentals
Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking...
Content Marketing Fundamentals
Email Marketing Fundamentals
Digital Advertising & PPC Fundamentals
How To Section
Watch these classes to show you “how to” get started with any efforts in digital marketing.
Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires,...