Small Business & Start Up Digital Learning Fast Track


This fast track makes it easier for small business owners and start up entrepreneurs to learn and leverage digital marketing. If you have a small business or start up, following and completing this track will give you the quickest and most direct route to drive business results with digital marketing. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.


Introduction to Digital Marketing

If you are new to digital, this is the ideal place to start.

Fundamental Best Practices of Digital

Time to move into each discipline of digital and get a handle on how each works.

Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking...

Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires,...

Digital Strategy & Planning

Now that you understand the fundamentals, now it’s time to build a plan. Here’s how.

How To Section

Watch these classes to show you “how to” get started with any efforts in digital marketing for the small business.

Today you’re expected to navigate through the social sphere looking, hoping, you can find people wiling to pay you money for your product or service. Twitter can be a fantastic place to generate...