Small Business & Start Up Digital Learning Fast Track

Overview

This fast track makes it easier for small business owners and start up entrepreneurs to learn and leverage digital marketing. If you have a small business or start up, following and completing this track will give you the quickest and most direct route to drive business results with digital marketing. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.

Classes

Introduction to Digital Marketing

If you are new to digital, this is the ideal place to start.

Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will...

Fundamental Best Practices of Digital

Time to move into each discipline of digital and get a handle on how each works.

Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking...

Now that you’ve gained an understanding of communications with your current prospects and customers, it’s time for new prospects and customers to find you. That’s where SEO comes in. SEO is...

Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.

Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires,...

Foundations of Web Analytics- Begin your learning by focusing on the end. You’re going to be measuring and reporting on your digital marketing efforts. So before you learn about each of the...

Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a...

Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is demonstrably the most effective spend of any...

Digital Strategy & Planning

Now that you understand the fundamentals, now it’s time to build a plan. Here’s how.

Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they’re missing out on opportunities to get more leads and sales from their online...

How To Section

Watch these classes to show you “how to” get started with any efforts in digital marketing for the small business.

This class provides a deep look into advanced search engine optimization (SEO) best practices, including new strategies and tactics.

While many design elements and programming technologies are great for providing form and functionality to a website, they can actually hinder its ability to be read and indexed by search engines....

It’s never been more important to achieve top rankings in the major search engines. Not appearing in the top listings for your specific keywords can mean the difference between the success or...

In today’s digital world, it is important to understand how to properly run and manage a social media campaign on Facebook. It is critical to understand why having your own business page on...

Today you’re expected to navigate through the social sphere looking, hoping, you can find people wiling to pay you money for your product or service. Twitter can be a fantastic place to generate...