Trending Best Practices Learning Fast Track

Overview

This fast track makes it easy for anyone in the digital space to understand the big trends impacting digital marketing and the implications of each area, such as content marketing, social media and email marketing. Following and completing this track will give you the quickest and most direct route to understand the benefits each trend and how it will drive business results.

Classes

Social Trends

Facebook Updates, Google+ Latest Trends, Twitter Ads, Instagram, Pinterest, Snapchat, and more.

Technology is giving every brand the ability to be more human and engage with their customers in personal, meaningful ways. In this class, learn how Google+ helps you express your brand, create...

Even brands that don’t technically advertise on TV can begin marketing to viewers of TV content in this emerging milieu. Marketers who are poised to exploit these emerging technologies and...

This social media marketing class explains how visual storytelling through social media is a powerful way of connecting with people online and generating great content that builds brand awareness...

This Facebook (FB) marketing class covers new, creative, and unconventional Facebook marketing techniques that can drive more fans and leads, resulting in higher sales volume. These best practice...

Mobile Trends

Apps, NFR/QR codes, and the mobile web’s latest.

Pinterest, Vine & SnapChat are all booming social networks that many companies and marketers are not yet taking seriously. With millions of users, these visually centered social networks are...

Mobile applications are driving innovation for the mobile marketing space. It is now critical for digital marketers to understand how mobile applications can dominate over mobile websites, and the...

Mobile social media marketing classes help successful mobile marketers use an integrated approach to SoLoMo (Social-Local-Mobile) marketing in order to provide a seamless online user experience...

Remember when you had weeks—or even months—to plan, produce and perfect your videos, articles and brochures? If you ever had that luxury, those days are gone. Anyone with a smartphone and a bit...

Search & Display Trends

Search Marketing SEO, PPC, AdWords & all things Google.

Google Authorship social media marketing classes are a highly effective way of learning best practice social media techniques for connecting and promoting content on search results pages while...

The new bidding system on the Google Display Network is an easier, more transparent way to bid exactly the right amount for your consumer without the need to set up a complex campaigns. This class...

Search and Social media marketing classes offer social media marketers valuable data that can improve their overall digital marketing strategy in order to respond to potential customers in their...

The fragmentation of today’s media landscape means consumers engage with video advertising across multiple devices and platforms. Video consumption is now a pervasive, multi-screen...

Technology Tools Trends

Big Data, Social Apps, Marketing Automation, and more.

Target account marketing is essential to generating more conversions from your dream accounts, and involves several components. Understanding the essentials of target account marketing can help you...

Successful marketers know conversion paths routinely span search, social and other channels. So how should marketers award each channel its fair share of credit for a conversion?

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In today’s digital world we are awash with data, but do you understand how much you have, what you can source, how to make it actionable and who else is making a profit from it? CMOs have...

Other Trending

There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media as primarily a media channel through which their...

This social stream marketing class offers insight into how to increase brand visibility in your audience’s social streams, providing information on how cross-channel, integrated and multi-touch...