With 14 years of online marketing industry experience, Aaron Maass is one of the early pioneers of tag-based web analytics. He co-founded and sold a website traffic tracking and reporting software service called SiteGauge to Kohlberg Kravis & Roberts in 2000, and has led web analytics initiatives in senior Internet marketing management roles at companies like KPMG, EF Language, Fidelity, DuPont and most recently Comcast, where he was head of e-commerce and web operations. Aaron launched MaassMedia in 2008, where he works as Managing Director. He and his team help clients develop and implement improvements to their digital analytics capabilities that deliver measurable and immediate benefits to their bottom-line.Aaron holds a B.A. from Cornell University, is certified in Google Analytics, Omniture and Six Sigma implementation and has been recognized for his achievements by the Digital Analytics Association (DAA), Interactive Media Council and Web Marketing Association. He also chairs the DAA Awards for Excellence Gala, teaches a course on digital analytics for the Online Marketing Institute and co-chairs the George S. Pepper Society Council of the Free Library of Philadelphia.