Social media marketing class instructor Brandon Whalen offers best practices for improving visual storytelling as well as techniques for optimizing social media for search. Whalen is Head of Marketing and a strategist for social media agency, Room 214. He has worked with Travel Channel, Hello Kitty, and other worldwide brands to create and execute social media campaigns to tens of millions of fans. Currently, Brandon leads digital marketing efforts for Room 214 and contributes to CaptureTheConversation.com.