Chris Goward was one of the first people to look at online content and say: “We should test that!” From that revelation he founded WiderFunnel – the full-service marketing optimization company that pioneered landing page and conversion rate optimization methods for companies such as Google, Electronic Arts, Citrix and BabyAge.com. He is the brains behind the LIFT™ and Kaizen™ methods and speaks at conferences and seminars around the world to evangelize how marketers should test their marketing to get more leads, sales and revenue. Chris is author of the book, “You Should Test That,” published by Wiley Sybex Jan 2013.