Social media and search marketing strategies such as conversion optimization plans are taught by Kent Lewis through the Online Marketing Institute (OMI). With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet. Lewis founded digital marketing agency Anvil Media, Inc. in 2000, to help clients grow their businesses via search engine and social media marketing. In 2008, he created Formic Media, a sister agency to Anvil, specializing in digital marketing and website development for small business. Lewis has worked at a variety of full-service agencies and was also Director of Marketing and Business Development at goodguys.com. He is Co-founder and Past President of emarketing agency, eROI, as well as SEMpdx, an SEM professional trade association. Lewis is the recipient of Portland Business Journal’s Top 40 Under 40 Award in 2004. Lewis enriches his personal and professional life by co-hosting a weekly Internet radio show, DadsUnplugged, and honing his business acumen via The Entrepreneurs’ Organization (EO).