This course will provide an B2B marketing overview, including what makes B2B marketing unique compared to B2C. A foundational understanding of a marketing mix will serve as the basis for learning how to drive quality leads.


  • Identify customer segments for B2B marketing
  • Explain how derivative demand affects B2B marketing
  • Identify the components of a B2B sales lead funnel
  • Describe B2B marketing Key Performance Indicators
  • Identify types of Online Media

About this Class


Minutes of education


Video Lessons

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