This course will provide an B2B marketing overview, including what makes B2B marketing unique compared to B2C. A foundational understanding of a marketing mix will serve as the basis for learning how to drive quality leads.

Objectives

  • Identify customer segments for B2B marketing
  • Explain how derivative demand affects B2B marketing
  • Identify the components of a B2B sales lead funnel
  • Describe B2B marketing Key Performance Indicators
  • Identify types of Online Media

About this Class

24:26

Minutes of education

3

Video Lessons

Instructor

Tushar Singh's picture

Tushar Singh

Tushar is a consultant with Apiary Digital and has over 10 years of digital advertising experience. Tushar has worked with agencies such as Avenue A|Razorfish, Nurun and MEC, and clients including Tempurpedic, ADT Security, T. Rowe Price, Xerox, Sheraton Hotels and Jamba Juice. With Paid Search as his core di more.

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