This course will provide an B2B marketing overview, including what makes B2B marketing unique compared to B2C. A foundational understanding of a marketing mix will serve as the basis for learning how to drive quality leads.
Objectives
- Identify customer segments for B2B marketing
- Explain how derivative demand affects B2B marketing
- Identify the components of a B2B sales lead funnel
- Describe B2B marketing Key Performance Indicators
- Identify types of Online Media
About this Class
24:26
Minutes of education
3
Video Lessons
What’s New
