You will learn best practices of a social media marketing of brands that are doing great things on Facebook. The lesson is illustrated with key takeaways that you should be incorporating into your own Facebook marketing, from branding to building buzz and the the results to prove it. Facebook posts and page imagery are some of the most effective branding tools available to marketers today, so you should follow brands and businesses on Facebook that are doing a good job, so you can learn from them.


  • Identify business goals of CamelBak
  • Demonstrate strengths of CamelBak Facebook strategy
  • Identify business goals of Burt’s Bees
  • Demonstrate great examples of editorial and approach to the content strategy
  • Recognize The PNB artsy values and resourcefulness
  • Recognize the tools used for the video content creation
  • Identify a local brand with a strong Facebook presence
  • Demonstrate the elements of a local marketing strategy
  • Recognize the strength of a local branch of an international company

About this Class


Minutes of education


Video Lessons


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Dagmara Sitek

Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strate more.

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