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Best Practices for Integrated Content Marketing and Social Media

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In this course, students will learn the importance of combining their social media and content marketing strategies. They will also learn which elements are needed to create a cohesive strategy for their business. This is relevant for students who are looking for a way to see better results from their social media and content creation efforts.


  • How to establish a functional and well-maintained content development pipeline within your company
  • How to develop a consistent and strategic brand voice and focus throughout all of your content
  • How to develop content marketing that lends itself well to social distribution and promotion
  • Best practices for developing and nurturing social media conversations that support the sourcing, development and promotion of content marketing

About this Class


Minutes of education


Video Lessons


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Marc Ha

Throughout his 18 years as a consultant, first with Burson-Marsteller then with Text100, Marc has been extensively involved in a range of marketing communications disciplines, spanning corporate communications, media and analyst relations, content marketing and social media. He has spent a substantial portion o more.

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