⟵ Back

Blueprint for Content Marketing Strategy

Start your free trial

Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.

Objectives

  • Why a content strategy is essential
  • The difference between content strategy and content marketing
  • How to build a business case
  • How to proceed after creating your strategy to maximize results

About this Class

12:13

Minutes of education

1

Video Lessons

Instructor

Marc Ha's picture

Marc Ha

Throughout his 18 years as a consultant, first with Burson-Marsteller then with Text100, Marc has been extensively involved in a range of marketing communications disciplines, spanning corporate communications, media and analyst relations, content marketing and social media. He has spent a substantial portion o more.

What’s New

Your evolution starts here. Try our classes for free.10 Day Free Trial

10 Day Free Trial