Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.
Objectives
- Why a content strategy is essential
- The difference between content strategy and content marketing
- How to build a business case
- How to proceed after creating your strategy to maximize results
About this Class
12:13
Minutes of education
1
Video Lessons
Instructor
Marc Ha
Throughout his 18 years as a consultant, first with Burson-Marsteller then with Text100, Marc has been extensively involved in a range of marketing communications disciplines, spanning corporate communications, media and analyst relations, content marketing and social media. He has spent a substantial portion o more.
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