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How to Build an Editorial Calendar

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Editorial calendars are essential to any content marketing campaign. Think of them as your reference point when coming up with content ideas and campaigns. In this segment, you will not only be able to define what an editorial calendar is, but you will be able to state why it is an essential tool for content marketing, identify its key functions and implement its essential sections in order to be able to develop and execute a proper editorial calendar.


  • Define what an editorial calendar is and state how and why it is an essential content marketing tool
  • Identify key editorial calendar functions
  • Implement essential editorial calendar sections
  • Develop and execute a proper editorial calendar 

About this Class


Minutes of education


Video Lessons


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Linda Willis

Linda (Willis) von Rosenvinge is an incisive strategist, author and teacher with over 30 years experience in marketing services at blue chip marketing companies including Ogilvy and Mather, Young and Rubicam and Meredith Corporation. She is an expert in CRM, Content and Brand marketing, a recognized pioneer in more.

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