In this course, learners will be able to define content marketing as it relates to branding, state principles for brand-building through content marketing and identify top channels for B2C and B2B marketing. Learners truly benefit from the real life scenarios and brand examples.


  • Define content marketing
  • List the 3 factors to balance in marketing
  • State the principles of content marketing for brand-building
  • List the 4 key elements of a strategic plan for content marketing
  • Identify (or recognize) the top content marketing channels for B2C and B2B

About this Class


Minutes of education


Video Lessons


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Stephen Hersh

Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works through in-sourcing, training company employees to develop the skills to solve these problems themselves. more.

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