In this course, learners will be able to define content marketing channels, appraise marketing channels to your target audience and discuss marketing channels that support your strategy and objectives. Learners will also gain an understanding of which mediums perform best on which channels. This segment serves as a foundational essential for understanding content marketing channels.


  •  Define content marketing channels.
  • Appraise marketing channels to your target audience.
  • Define owned, earned and paid channels and their marketing value.
  • Describe which mediums perform best on which channels.
  • Discuss engagement in various channels.

About this Class


Minutes of education


Video Lessons


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Mardy Sitzer

Walking away from corporate America in 1993, Mardy Sitzer began her venture as an entrepreneur building a design and marketing firm. As a Certified Inbound Marketing Professional armed with passion and experience, her goal has always been to level the playing field for businesses by leveraging technology for so more.

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